Executive Certificate in Digital Content Marketing

Consumers are bombarded by information in this digital era. Finding a way to grab the attention of the target audience and establish a long-term relationship are challenges many modern marketers face. Content Marketing offers an effective and sustainable channel to deliver your brand’s message and to grow your business with a solid foundation. This course is designed to give you a thorough understanding of this powerful tool and the related processes and tools to master the concepts and skills and stay competitive in this new economy.