Executive Certificate in AI for Marketing

Executive Certificate in AI for Marketing


The course showcases several machine learning techniques to solve common marketing problems, including web data scraping, customer segmentation, purchase pattern analysis, trend detection, text data analysis and sentiment detection. We will use Python programming language and its powerful machine learning libraries such as Scikit-learn. The course covers Python programming, machine learning libraries, and later on leverages Python programming knowledge to solve machine learning problems in marketing.

Information at a Glance


Commencement Date:

Tuition fee for Members:


Tuition fee for Non-members:


Medium of Instruction:


Mode of Instruction:

Face-to-face / Online

Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.



Course Details

Ms Shirley Chan
Phone: +852 2774 8569
Email: details.cdp@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone: +852 2774 8500 or +852 2774 8501
Email: hkma@hkma.org.hk
Fax: 2365 1000

Payment Methods