A business’s success depends on the quality of its external communication; a business executive’s success depends on the quality of his or her communication skills. In short, a mastery of effective business writing means the success of your company and yourself, so it is imperative that writing skills be improved in order to save valuable time and enhance efficiency. Good writing will certainly impress your clients and foster a positive image of your company.
This course is designed for executives who feel that they would better transmit and organize their ideas if their writing skills were refined. It will focus on common errors encountered in writing and emphasis will be placed on the flow of logic and ideas. Step-by-step guidelines, together with comprehensive and practical cases, will be suggested.
Finally, it will teach participants what is good communication and how to achieve it. It is an all-round package which examines different aspects and requirements of writing in a business environment.