Social media is THE top app Hong Kong people use every day with an average of 1 hour 57 minutes, as shown by a 2021 report. It is therefore a very effective channel to promote your service.

With the wide range of social media platforms, including Facebook, Instagram, Youtube, etc., we need to understand the essence and formulate a strategy to succeed in social media.

In this workshop we will go through the fundamentals of the popular social media platforms, their characteristics, and how we could execute a successful strategy to get people to learn more about our service.