A 2-Day Workshop on Training the Trainer

A 2-Day Workshop on Training the Trainer


Training is a function which requires experts to execute. A good manager may not necessarily be a good trainer. Even good trainers need training to become more effective, to up-date their knowledge and to cross-fertilise their expertise. Training programmes take time, money and energy. With these kind of investments, it is important that the training results are effective. This workshop will show you how to get your colleagues, employees or workmates attend to and learn the subject matter at hand whether it is on technical subjects or management development.

Date & Time

Wednesday & Friday, 6 & 8 October 2021
9:00 am – 5:00 pm


The Hong Kong Management Association,
14/F Fairmont House,
8 Cotton Tree Drive,
Central, Hong Kong


  1. The key elements and success factors of training programme
  2. Difference between training, briefing and lecturing
  3. How does adult learn?
  4. Identification of training needs and design of training objectives
  5. Basic instructional design
  6. Key points to note in training delivery
  7. Effective use of training and audio-visual aids
  8. 4-level training evaluation
  9. Handling challenging situations

Workshop Leader

Ms Selina Kam is a seasoned training professional with extensive corporate experience. She joined HSBC in 2001 and developed various Leadership, Management, Sales & Service and the 1st Financial Planning workshop for executives from Asia Pacific region. She received the Distinguished Trainer’s Award of Hong Kong Management Association in 2007. In recognition of her expertise, China’s first state-owned shareholding commercial bank invited her to mentor and develop their trainers in China. Selina expanded her expertise to culture building, competency development, coaching and talent development in retail business when she headed the Learning and Development department of a listed company with business in HK, Macau and China.

Currently, she provides learning and people development consultancy services to a wide spectrum of clients from varies industries e.g. Banking, Insurance, University, NGO, Aviation, Research, Electronics & Home Appliances, Exhibition, Properties, Headhunting and Recruitment, etc. Her interactive and pragmatic training approach will inspire participants to develop practical skills and to equip them with the tools as well as insights in unleashing their potentials. Selina is a NLP practitioner and has MBTI accreditation.

Information at a Glance


Commencement Date:

Tuition fee for Members:


Tuition fee for Non-members:


Medium of Instruction:


Mode of Instruction:


Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.



Course Details

Ms Kelly Chan
Phone: +852 2774 8552
Email: kellychan@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone: +852 2774 8500 or +852 2774 8501
Email: hkma@hkma.org.hk
Fax: 2365 1000

Payment Methods