Executive Certificate Course on Total Business Digital Transformation
Overview
Introduction
This programme shall highlight the key elements in business digital transformation that will cover digital cultural building, organization & business model reform, digital technology ecosystem, critical digital marketing strategies and tactics focusing on social, mobile, technology and cloud. Some successful business digital transformation cases will also be shared during the lectures.
Who Should Attend
- C-suite level or Senior Executives
- Business/Digital Consultants
- Functional Heads
- Start-up entrepreneurs
- Anyone who are interested in exploring total digital transformation
Programme Leader
Dr Andy Luk DBA (Surrey), MSc.(UCD), CMC
Visiting Fellow & Course Leader, City University of Hong Kong & SVP & Country Head (Digital & CRM), Arvato Bertelsmann China
- Seasoned entrepreneur, Professor of Practice and Digital Strategist in start-up, Digital Technology (AI & Robotics), Digital Marketing, Customer Experience Management, Loyalty Marketing and Neuromarketing
- Doctorate in Business Administration, University of Surrey, UK
- Master of Science in Marketing, UCD, National University of Ireland, Dublin, Ireland
- Certified Management Consultant
- Chartered Marketer
- Certified CRM Specialist
Information at a Glance
Code:
SGC-40633-2021-1-FCommencement Date:
Tuition fee for Members:
HK$2,560Tuition fee for Non-members:
HK$2,760Medium of Instruction:
CantoneseMode of Instruction:
Face-to-faceEnquiry
Course Details
| Ms Diana Li | |
| Phone: | 2774 8552 |
| Email: | dianali@hkma.org.hk |
General Enquiry / Course Enrolment / Membership Information
| Phone: | 2774 8500 or 2774 8501 |
| Email: | hkma@hkma.org.hk |
| Fax: | 2365 1000 |