Workshop 2: Elevate Art Promotion and Corporate Communication Skills

• Leverage the West Kowloon Cultural District to elevate Hong Kong as an international arts and cultural metropolis
• Engage different stakeholders
• Manage reputation and communication challenges
• Launch world-class art and culture events and museums with resounding success

Kenneth NG, Director, External Affairs, West Kowloon Cultural District Authority

Kenneth Ng oversees both external and internal communications, corporate affairs, community relations, public engagement, media relations and issue management for the West Kowloon Cultural District Authority, as well as museums and other artistic units. He is also responsible for managing interfacing matters across all teams and departments, coordinating the Chief Executive Officer’s external engagement and communications, and leading strategic stakeholder engagement by working closely with external parties including the HKSAR Government.
Kenneth has led the transformative growth of the external affairs of the Authority, launching successful integrated publicity campaigns for the openings of two world-class museums in the West Kowloon Cultural District, namely M+, Asia’s first global museum of contemporary visual culture, in 2021, and Hong Kong Palace Museum in 2022. He successfully delivered the inaugural Hong Kong International Cultural Summit in 2024, forging new international partnerships and elevating Hong Kong’s presence on global cultural map.
Prior to joining the Authority, he served as the Political Assistant to Secretary for Constitutional and Mainland Affairs at the HKSAR Government (2017–2021), and was a prominent political journalist and news programme host in Hong Kong (2006–2017).

Workshop 1: “ Boost Social Media Promotion”, please register here – https://www2.hkma.org.hk/short/SGS-86856-2025-1-P/
Workshop 3: “Manage Brand and Corporate Reputation, Role of Corporate Spokesperson”, please register here – https://www2.hkma.org.hk/short/SGS-47788-2025-1-P/
Workshop 4: “Navigate the Changing Media Landscape”, please register here – https://www2.hkma.org.hk/short/SGS-86857-2025-1-P/
Workshop 5: “Sports Public Relations in Practice”, please register here – https://www2.hkma.org.hk/short/SGS-86858-2025-1-P/