Marketing Workshop: From Consumer Insights to Campaign Launch

With around ten years of experience sharing viewpoints from the speaker in various marketing campaigns on her Facebook fanpage 孖劇亭, along with over 20 years of practical experience in marketing as various brand owners, she will share her standard procedure for launching marketing campaigns. This is a very practical, 3-hour, step-by-step workshop.

• Basic Framework of Campaign Development
• Consumer Insight
• Develop product strength
• Proposition
• Campaign elements
• Communication Channels
• Campaign evaluation

孖劇亭版主

• The sole owner and writer of Facebook fanpage 孖劇亭
• 20+ years of marketing experience plus 9 years of Start-up marketing and business management experience
• Experienced in branding and marketing solutions for lean startups with track records of taking various companies from start-up stage to scale-ups.
• Leader of award-winning campaigns recognized by the HKMA award for Marketing Excellence, Kam Fan Awards and Effie Awards.
• Awardee of 2013 Distinguished Marketing Leadership Award and 2009 Outstanding Marketing Professional Award of HKMA Marketing Excellence

One week before class commencement