Certified PRO-SOLD Practitioner Certification Programme

Elevate your sales skills with the “Certified PRO-Sold Practitioner” certification program — a transformative program designed to boost results and build lasting customer loyalty. Many sales professionals struggle with prematurely pushing products, which leads to resistance instead of engagement.

This program equips you to shift from product-focused selling to a customer-centric approach by mastering customer buying patterns and journeys through the DISC framework. By understanding how different personality styles influence decision-making and preferences, participants will learn to tailor their sales strategies to align with customer needs at every stage of the buying process. This personalized approach fosters trust, enhances communication, and ensures meaningful client connections.

This course is ideal for professionals seeking to enhance sales effectiveness through customer-focused strategies and personalitybased communication.

• Sales Representatives and Managers: Improve client interactions, team performance, and deal closures by understanding customer behaviors.
• Customer Service Professionals: Communicate effectively to meet customer needs and upsell or cross-sell.
• Marketing Professionals: Tailor messages and strategies using DISC insights to engage target audiences.
• Business Owners and Consultants: Refine sales strategies, train teams, and build lasting client relationships.

• Successfully completed Certified Behavioral Consultant (DISC Certification) in HKMA; OR
• IML’s Certified Behavioral Consultant; OR
• DISC-certified individuals from other bodies may apply, subject to IML’s review for the knowledge alignment

At the end of the workshop, the participants can expect to achieve the following outcomes:

• Master customer-focused selling by aligning strategies with the purchasing journey for better engagement.
• Use DISC profiles to adapt communication styles and improve interactions with diverse customers.
• Develop advanced planning skills to identify and leverage sales opportunities effectively.
• Handle objections and negotiate successfully to close sales more efficiently.
• Create tailored after-sales follow-up tactics to boost retention, referrals, customer lifetime value, and brand image through word-of-mouth.

Participants with full attendance and completed post-course assignments will receive the certificate of Certified PRO-SOLD™ Practitioner awarded by Institute for Motivational Living.