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DSA Programme
Participating Procedure
  1. Before Friday, 19 February 2027, please complete the Nomination Form and return it together with the registration fee of HK$2,200 (HKMA member) or HK$3,000 (non-HKMA member) for each participant to the HKMA. You can also fill in the nomination form through our online platform. For enquires, please call:
    Mr Kevin Yam Tel: 2774 8564 Email: kevinyam@hkma.org.hk
    Ms Ellis Yeung Tel: 9274 7518 Email: ellisyeung@hkma.org.hk
  2. Before Friday, 19 March 2027, each company is to submit a summary on :
    • the performance of each nominee
    • stating why this particular salesperson is being nominated
    • Opinion on the theme of 59th DSA – Stay True, Ride the Tide (守心 · 馭勢)
    • Short passage on the product/services to be sold in interview session
    • Color passport–sized photo through our online platform.
  3. On Saturday, 24 April 2027, nominees for DSA/OYSA will have to attend an interview conducted by the Panel of Judges.
    • The participation fee (HK$8,800 (HKMA member) or HK$9,600 (non-HKMA member) for each DSA / OYSA nominee) is to be submitted before this stage.
  4. On July 2027, all awardees will have to attend the Presentation Ceremony where the awardees will receive their trophies for the DSA and the OYSA.