Page 58 - HKMA 2020 Awards Souvenir Programme

Past Campaign Award Winners

2019 2016
GOLD GOLD
McDonald’s - McDonald’s X 鋒味 MY TASTE OF HONG KONG csl Hit the BIG time on a BIG network
SILVER SILVER
WeLend - Humanizing a Humanless Experience - ManulifeMOVE
BRONZE
WeLend A.I. Loan Tai Hing – My Hero II: The Rise of Hero Chef
BRONZE EXCELLENCE AWARDS
SWIPE - Swipe EX - Literature of Mindful Cleaning AIA – Love is in Every Moment – Father & Daughter
EXCELLENCE AWARDS Crown Motors – FUN2GATHER Toyota Sienta & Spade
Citibank - Citigold ‘Own The Affluent’ Campaign McDonald’s – Next Generation of Customer Experience
HKTVmall – HKTVmall - Miss Do Do Cheng Online MERIT AWARDS
Shopping Tutorial 3HK – Making Better
Saving International - KOSÉ GRACE ONE - THE ACADEMY FWD Savie Insurance ‘Simply Unbeatable’ Campaign
OF AGELESSNESS McDonald’s – A Surprise in Disguise
MERIT AWARDS Standard Chartered x Asia Miles Launch Campaign
HSBC Life - Reboot HSBC Life
Mannings - The Power of the Inner Smile 2015
Ricacorp Properties - The REAL Listing GOLD
Secret Tour - Breakup Tour Coca-Cola China Ltd - Share A Coke
SILVER
2018 British Motors Limited - The Unexpected – All New Discovery Sport
GOLD BRONZE
Carlsberg - Probably the Best Beer Marketing Revolution Maxim’s Caterers Limited - Mooncake Market Revolution – Maxim’s
SILVER
Citibank - It’s a Bank in My Hand Egg Custard Mooncake 2014
BRONZE EXCELLENCE AWARDS
Pricerite - Small Space Big Universe Arome Bakery (HK) Co Ltd - Arome Anew & Beyond
EXCELLENCE AWARDS Pricerite Stores Limited - Small Space: Big Universe
Chow Tai Fook - Love of a Lifetime Nestle Hong Kong Ltd - Frutips Relevancy Campaign
Chow Tai Fook – T MARK “To Tell the Truth” MERIT AWARDS
HSBC - The One Card That Has It All The Hong Kong and China Gas Company Limited - Cook For Love
MERIT AWARDS The Hong Kong and China Gas Company Limited - Total Kitchen
CK Asset - Ocean Pride Development
HKJC - Striding On Solution
McDonald’s - McCafé “It’s What’s Inside That Counts” K11 Concepts Limited - The Revolutionary Art x Commerce Retail Model
Watsons Water - Watsons Water ‘Drops of Fun’ Rewards
– Local Customer Recognition As Our Continued Driving Force
2017 PrimeCredit Limited - Turning Property into Cash
GOLD
1O1O – Be Distinctive 2014
SILVER GOLD
Welend – Disrupting Traditional Loan Harbour City - Rubber Duck Joy to the World Campaign
BRONZE SILVER
NESCAFÉ South East Asian Range Campaign Wellcome's 'Like Always' Campaign
EXCELLENCE AWARDS BRONZE
Carlsberg – If Carlsberg Did Marketing CLP Power - 'Let’s Save Now For A Better Future' Marketing Campaign
K11 Concepts – Disruptive New Business Innovation for EXCELLENCE AWARDS
Millennial Entrepreneur – K11 Natural Chow Tai Fook ‘The Perfect One’ Bridal Campaign 2013
PrimeCredit – WeWa New Brand Launch Campaign – WeShake WeWin Environmental Protection Department - Food Wise Hong Kong
WeWa PrimeCredit - Golden-teeth Promise
MERIT AWARDS MERIT AWARDS
FWD General – FWD Drivamatics Mobile App RunOurCity ‘Free to Run 3.23 Hong Kong Streetathon’
FWD Life – This is How Insurance Works Today McDonald’s Restaurants - From CNY to WNY: Making the Most
MoneySQ – Revolutionize Hong Kong Financial Market of the New Year
Pizza Hut – Roulette Cheesy Bites Pizza: The Brave-or-Crave Tai Hing Catering Group - My Hero 太好味道
Challenge Times Square: This is Your Time; Timely Transformation Of
A Fading Meeting Place

56 HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2020