Page 59 - HKMA 2020 Awards Souvenir Programme

Past Campaign Award Winners

2013 2009
GOLD GOLD
PCCW - HKT mobile service ‘Ultimate Mobility’ MTR Rail Merger Campaign - The Unprecedented Marketing
SILVER Challenge
Harbour City – Doraemon Brings Innovative Surprises through Joyful SILVER
Experiences McDonald’s Democratizing Premium Coffee
BRONZE BRONZE
Love the Planet 4.22 Hong Kong Goes Green Monday American Express Cathay Pacific Credit Card – Fly Faster
EXCELLENCE AWARDS CERTIFICATES OF EXCELLENCE
Turning Brand Culture into Customer Benefit – Fairwood 40th Cathay Pacific New Cabin Designs Marketing Campaign
Anniversary Dairy Farm - One Dollar Does Matter
Breakthrough the Dark Side of Hong Kong Disneyland The HKJC Olympic 2008 Campaign - How We Excelled in the World
McDonald's Restaurants – i'm Amazing
MERIT AWARDS 2008
Dairy Farm - Wellcome – Low Low Price Watcher GOLD
The Hong Kong Jockey Club – Happy Wednesday Continuous ‘One-Up’ Breakthrough
McDonald's Restaurants – It's Mac Time Tonight
TSL ︱謝瑞麟 Brand Revitalization – Rising from The Gloom – The Success Story of Harbour City, the Success Story of You & Me!
SILVER
2012 Pizza Hut Chessy Bites – Release the Child in You
GOLD BRONZE
Coca-Cola Summer ‘Chok’ Campaign Manhattan Hill – Magic Happens in West Kowloon
SILVER CERTIFICATES OF EXCELLENCE
Hong Kong Breast Cancer Foundation – Three Steps to Breast Health Coca-Cola zero – Who Says You Can’t Have Real Taste Zero Sugar
BRONZE Ronald McDonald House Charities: Part of Me, Part of My Community
Disneyland’s It’s Playtime with Friends - The Power of Synergy PCCW Mobile – Building A Brand with Passion Power
EXCELLENCE AWARDS
FUJIFILM X-series – The sect of wandering photographing – The 2007
GOLD
Re-birth of a Camera Giant Bel-Air No.8 – The New Landmark in Island South
McDonald’s - The Road to Becoming Hong Kong’s Coffee D­ estination SILVER
iButterfly – Turning the Sky into a Canvas Cathay Pacific – Moving Forward with Hong Kong for 60 Years
MERIT AWARDS BRONZE
PopCorn’s Opening Campaign Luxottica – Revitalized an Old Brand in a Stagnant Industry
Okamoto - Water Temptation, Thinner than Super Thin CERTIFICATES OF EXCELLENCE
Pizza Hut - Pizza and More McDonald’s 24 Hours ‘Mac Tonight’ Campaign
SOLVIL ET TITUS: Time is Love Pizza Hut Cheesy Lava ‘Passion released, Record achieved’
Making babies’ ‘impossible mission’ possible
2011
GOLD 2006
The House of Dancing Water, City of Dreams – A New Era of GOLD
Love Hong Kong, Love Ocean Park!
Entertainment in Macau SILVER
SILVER CLP Power: Create the Market – Induction Cooking
Ocean Park’s Aqua City – The re-birth of a miracle BRONZE
BRONZE apm – a retail breakthrough for HK
China 3D’s 3 Dimensional Marketing of 3D Sex and Zen CERTIFICATES OF EXCELLENCE
EXCELLENCE AWARDS Hong Kong Broadband - Be Ahead of Yourself
Citibank Banks on New Standards to Break Banking Inertia PCCW - Next Generation Fixed Line ‘Brand Quality Campaign’
Free Golden Bangle Prevail in Confectionery: Eclipse Mints
Breaking Out of the Price Prison – How McDonald’s launched its
2005
first premium product, 35 years on GOLD
Revolution of Pizza Hut’s Business Concept
2010 SILVER
GOLD Repositioning of e-zone
Maxim’s Angel and Devil BRONZE
SILVER Cathay Pacific - It’s the little things we remember
Standard Chartered Hong Kong 150th Anniversary CERTIFICATES OF EXCELLENCE
Be the True Soy Sauce Leader - The Launch of Amoy Premium Soy Sauce
Commemorative Charity Banknote Marketing Campaign Hutchison Live 3
BRONZE The Arch – Imagination rules the world
McDonald’s Moments Delivered
EXCELLENCE AWARDS 57HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2020
Endless Love – Rebranding BOCG Life
Cathay Pacific ‘People & Service’ Campaign
HKJC 125th Anniversary Campaign