Page 60 - HKMA 2020 Awards Souvenir Programme

Past Campaign Award Winners

2004 2 0 0 0
GOLD GOLD
YOHO Town – Transforming Residential Property into a Lifestyle Brand SUNDAY Independence Day
SILVER SILVER
Swire Homes’ Distinctive New Living – The Orchards Ocean Shores – Live the Good Life, Live at the Best
BRONZE BRONZE
Launch of a New Brand: VAGO with INSOLIA – The Painless Hi-Heels The Creative Positioning of 5-7 Seater Mazda Premacy Capsule V
CERTIFICATES OF MERIT CERTIFICATES OF MERIT
Fairwood Re-branding BOC U-point Credit Card
Hutchison - The Launch of 3 Hong Kong’s Tender – You Name the Price
Regalia Bay Guangzhou-Kowloon Through Train Service Improvement Turned

2003 Business Around
GOLD
One2Free SMS Lovers 1 9 9 9
SILVER GOLD
The Power of Love - The Power of Music A Sentimental Journey
BRONZE SILVER
Ocean Park Halloween Bash 2002 Tierra Verde – Breaking Through A Bleak Market
CERTIFICATES OF MERIT BRONZE
New World PCS - Twins Mobile – Breakthrough Info-tainment Service Panadol Cold & Flu Campaign
CERTIFICATES OF MERIT
Keeps Idols Close DFS Galleria – Targeting A Changing Customer
McDull, Hong Kong One Egg Tart Festival Walk: Set Your Own Boundaries
Watsons Water – Wats Next Swire Properties: StarCrest – 5-Star Luxury at a 9-Star Location

2002 1 9 9 8
GOLD GOLD
The Making of RoadShow Lipton Ming Han Ching Tea Bags
SILVER SILVER
Cathay Pacific – The World’s Biggest Welcome Tse Sui Luen Jewellery - The Launch of 5th C Jewellery Consultancy
BRONZE
See You at Café de Coral Service – A New Dimension in Diamond Marketing
BRONZE BRONZE
An Exceptional Community for An Exceptional Childhood Dai Pai Dong – Passion of Hong Kong
CERTIFICATES OF MERIT
– Discovery Bay Siena one Marketing Campaign The Launch of Colgate Sensation Whitening Toothpaste
CERTIFICATES OF MERIT Hang Seng Smartlnvest Services
Hang Seng Femina Banking – Lead a Fabulous Life SpeedPost – We Put Time on Your Side
Hang Seng M.I. Kid” Account - Develop your Children’s Potential
1 9 9 7
for Great Achievements” GOLD
The Launch of One2Free
2 0 0 1 SILVER
GOLD Shell Supercharged 881 Friends of the Road
The Leighton Hill – Home to the New Aristocracy BRONZE
SILVER Product Launch of Lee Kum Kee Seasoned Soy Sauce for Seafood
Orangeworld – A World Where Your Fantasy Takes Flight
BRONZE in 1996
Ribena Mobile the Ultimate Breakthrough CERTIFICATES OF MERIT
CERTIFICATES OF MERIT 1996 American Express Credit Card Launch
Allergan - Complete Repositioning Campaign 903 id club Programme
Manulife - The MPF Launch Campaign Shanghai Tang – Made by Chinese
SUNeVision - Launch of Propertystreet.net

58 HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2020