Page 61 - HKMA 2020 Awards Souvenir Programme

Past Campaign Award Winners

1 9 9 5 1 9 9 1
GOLD GOLD
The Kingswood Villas Metamorphosis Just Gold Concept
SILVER SILVER
Standard Chartered Credit Card Real Life Privilege IKEA Showflat Campaign
BRONZE BRONZE
Launching of HMV Superstores: Music at its Best Mazda 121 Campaign
CERTIFICATES OF MERIT CERTIFICATES OF MERIT
DHL Jumbo Box – Air Freight Made Easy Building Up of Fornari Jeans in Hong Kong
Open Learning Institute of Hong Kong - MBA Degree Programme Nine Queen’s Road Central – A Case History
Rinnai Gas Clothes Dryer – A Breakthrough for Towngas Saab 900S (1992 Model) Launch Campaign

1 9 9 4 1 9 9 0
GOLD Hong Kong Economic Times Circulation Driven Campaign
Kalm’s – A Gift from the Heart Marketing Campaign
SILVER 1 9 8 9
All I Want for Christmas is Pacific Place Fujicolor Circle Campaign
BRONZE Standard Chartered Bank’s Mortgage Plus Enhancement Programme
City Telecom Marketing Campaign 1994
CERTIFICATES OF MERIT 1 9 8 8
ABC Communications Limited – QK Youth Programme First Pacific Bank CCU Deposit Campaign
MTR 15th Anniversary Charity Drive
Virgin Atlantic Airways Limited 1 9 8 7
American Express Card
1 9 9 3 Fotomax Video Club
GOLD
Dairy Farm Hi-Calcium Milk 1 9 8 6
SILVER Jade VTR Package
Taipan Snowy Mooncake Three Grains Rice
BRONZE
Hongkong Telecom CSL 1010 Digital Launch 1 9 8 5
CERTIFICATES OF MERIT Café de Coral
Crown Motors’ 1993 Toyota Drive-Away Campaign Exchange Square
Lane Crawford Express Mitsubishi 4-Seater Taxi
Ocean Park Kids’ World

1 9 9 2
GOLD
Recruit
SILVER
K-Swiss Sports Shoes
BRONZE
MTR Customer Service Campaign
CERTIFICATES OF MERIT
Lee Kum Kee XO Sauce
Mission Impossible: Nissan Gallery
Sea Horse Scandinavian Furniture Launch Campaign

* The order of presentation of the campaigns receiving the same award is based on the alphabetical order of the company name.

59HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2020