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About the Awards

INTRODUCTION
The HKMA / ViuTV & Now TV Awards for Marketing Excellence bestow honour and public recognition on individuals and
organizations that have, through outstanding marketing programmes, broken barriers and raised the standards of the marketing
profession in Hong Kong. The Awards have been established since 1985 and sponsored by ViuTV & Now TV since 2021.
AWARD CATEGORIES
1. Campaign Awards
2. Individual Awards
3. Best Organization Award
JUDGING PROCESS
Campaign Awards
All entrants were required to submit a five-page write-up on their marketing campaigns. From written submissions, ten finalists as
well as recipients of special awards would be chosen by the Board of Examiners. Finalists would be invited to give a presentation
before the Panel of Judges and the Board of Examiners who would then decide on the Now TV Gold Award, Silver Awards, Bronze
Awards and Excellence Awards recipients.
Individual Awards
All entrants must be nominated by their companies. They were required to submit a write-up explaining their achievements
in marketing to be reviewed by the Board of Examiners. Outstanding marketers would be shortlisted for a presentation and
interview before the Panel of Judges who would then decide on the winners of the ViuTV Marketer of the Year, Distinguished
Marketing Leadership Awards and Outstanding Marketing Professional Awards.
Best Organization Award
Any organization who have submitted at least two entries to Campaign Awards and at least one nomination to Individual Awards
are eligible for the category. The eligible organizations are not required to submit additional write-up information. The winner will
be selected based on their performance and participation of Campaign and Individual Awards.

AWARDS AND RECOGNITION
Best Organization Award Excellence in Customer Insights
Campaign Awards Excellence in Marketing Collaboration
Now TV Gold Award
2 Silver Awards Excellence in Omnichannel
2 Bronze Awards Excellence in Environmental Good
5 Excellence Awards Excellence in Greater Bay Area Marketing
Excellence in Influencer Marketing
Excellence in Video Marketing Excellence in Small Budget Marketing
Excellence in TV Commercial
Excellence in Innovation Excellence in Use of Data and Technology
Agencies of the Year
Excellence in Social and Community Good
Individual Awards
Excellence in Content Marketing
ViuTV Marketer of the Year
Distinguished Marketing Leadership Awards
Excellence in Segment Marketing
Outstanding Marketing Professional Awards
Marketers’ Favourite Marketing Campaign

Excellence in Branding

Excellence in Customer Engagement and Experience

38 HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2025