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Message from
Mr S K Cheong
Mr S K Cheong
Chairman, Organizing Committee
HKMA / ViuTV & Now TV Awards for Marketing Excellence 2025
It is with immense pride that we celebrate the 40th Anniversary of the HKMA / ViuTV and Now TV Awards for Marketing Excellence.
Over the years, the Awards have recognized the very best organizations, campaigns, marketers and agencies through the Best
Organization Award, Campaign Awards, Individual Awards and Agency of the Year Award, while also expanding to encompass 16
sets of Special Awards that honour outstanding achievements in specific marketing areas. Taken together, these awards capture
the full spectrum of creativity, strategy, and impact that define the best in marketing.
Since the inception in 1985, the Awards have grown into the most respected accolade in Hong Kong’s marketing profession. This
stature rests on a stringent judging mechanism, anchored by the strong combination of CEOs and CMOs serving on the judging
panels. I am deeply grateful to all members of the Organizing Committee, the Board of Examiners and the Panel of Judges over the
years. Their leadership and discernment have ensured that the Awards remain the definitive benchmark of marketing excellence
for four decades.
Our gratitude also extends to our long-standing Title Sponsors, Special Awards Title Sponsors, Corporate Sponsors, and Supporting
Organizations for their unwavering support. Equally, I wish to express my heartfelt appreciation to the many participating
organizations and marketers whose trust, creativity, and commitment have kept this programme vibrant and enduring.
At this milestone year, we are proud to present a suite of 40th Anniversary Awards, celebrating the achievements of exemplary
organizations, campaigns, and leaders over the past four decades and marking their lasting imprint on the profession and the
sustained vitality of the Awards.
We are especially honoured to welcome Professor Susanna Hui MH, Executive Director and Group Managing Director of HKT
Limited, as our Guest of Honour. HKT’s unmatched record of achievement embodies the spirit of innovation and excellence
the Awards seeks to uphold. Through her steadfast support of marketing development — including the generous Award Title
Sponsorship of ViuTV and Now TV — Professor Hui has helped drive marketing success and strengthened the Awards year after
year, expanding the reach and impact across the profession.
Finally, to all this year’s winners — congratulations. Your achievements stand as a testament to the vision and dedication that drive
our profession forward. As we look ahead to our next four decades, let us continue to foster a culture of excellence, collaboration,
and innovation, ensuring that Hong Kong’s marketing sector remains at the forefront of global progress.
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HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2025