Page 36 - MA2025-Souvenir-Programme
P. 36
Message from
Prof Winfried Engelbrecht-Bresges GBS JP
Prof Winfried Engelbrecht-Bresges GBS JP
Chairman
The Hong Kong Management Association
This year marks a remarkable milestone — the 40th Anniversary of the HKMA / ViuTV and Now TV Awards for Marketing Excellence.
Over the past four decades, marketing has evolved from the classic 4Ps into a dynamic discipline powered by digital innovation,
data intelligence, and experiential engagement. From mass communications to precision personalization, from brand storytelling
to purpose-driven leadership, marketers have redefined their role as architects of growth and catalysts of societal progress.
To commemorate this landmark year, we are proud to present four special 40th Anniversary Awards: the Best Marketing Exemplar
Awards, the Lifetime Achievement Award for Key Contributor, the Best TV Commercial and Video Marketing Award, and the Best
Agency Award. These honours recognize the pinnacle of creativity, leadership, and dedication that have shaped Hong Kong’s
marketing profession across generations.
This milestone also extends our valued partnership with ViuTV and Now TV for the fifth consecutive year — a collaboration that has
propelled the Awards to record participation and the strongest response in their history.
I am deeply grateful to the Panel of Judges, the Board of Examiners, and the Awards Organizing Committee for their commitment,
with special thanks to Mr S K Cheong, Chairman of the Organizing Committee, for his steadfast leadership since 2001. My
appreciation also goes to our Special Awards Title Sponsors, Corporate Sponsors, Official Judging PC Sponsor, and Supporting
Organizations for their generous support.
We are honoured to welcome Professor Susanna Hui MH, Executive Director and Group Managing Director of HKT Limited, as
our Guest of Honour. HKT, the only organization to hold the highest number of Gold Awards across its distinguished portfolio of
brands, and the home of two Marketers of the Year, stands as a lasting symbol of marketing excellence. Professor Hui’s leadership
exemplifies how innovation fuels sustained success, making her presence most fitting as we celebrate this milestone year.
Finally, my heartfelt congratulations to all winners. Your achievements illuminate the excellence of Hong Kong’s marketing
community and inspire us to look to the future with confidence.
32 HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2025