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Message from


                                                 Mr Bruce Lam




















                               Mr Bruce Lam
                               Chairman
                               40th Anniversary Committee;
                               Chief Executive Officer, Consumer
                               HKT Limited


            The prestigious “HKMA/ViuTV & Now TV Awards for Marketing Excellence” marks its 40th anniversary under the theme “Illuminating
            Marketing Excellence for 40 Years”.  This year’s scheme celebrates the remarkable achievements of Hong Kong’s finest marketing
            talents, igniting creativity and lighting the path for the industry’s future.  We at HKT are proud to sponsor the event for the fifth
            consecutive year and delighted to see a growing number of entries each year.  As more marketing professionals shine under one
            roof, the Awards have become both a stage for shared glory and a benchmark for market leadership, opening new chapters in
            Hong Kong’s marketing landscape.

            In recent years, Artificial Intelligence (AI) has become a transformational force, reshaping the global marketing landscape.
            Generative AI is leading this change, revolutionising efficiency by freeing marketers from repetitive tasks and enabling focus
            on creative strategy and campaign ideation. From popular tools like Perplexity and DeepSeek to platforms such as ChatGPT,
            simple prompts can instantly generate multi-language social content, advertising copy, and visual designs. Complementing this,
            AI-driven analysis of consumer behaviour and market trends helps brands devise personalised and targeted strategies, creating
            brand experiences once unimaginable.
            Even more exciting is the rise of Agentic AI, pushing marketing into new territory.  These intelligent agents analyse real-time data,
            respond dynamically to market changes, and autonomously execute complex tasks like adapting to customer needs and handling
            inquiries, delivering highly personalised brand experiences.  Facilitating tailored engagement between brands and consumers,
            Agentic AI is transforming marketing into the new era. Market research values the global AI market at USD 279 billion in 2024,
            projected to surpass USD 3,500 billion by 2033 (Grand View Research), highlighting vast potential.

            For AI adoption to thrive, a stable, advanced network infrastructure is essential.  At HKT, we empower households and businesses
            to embrace smart lifestyles through high-speed indoor broadband and extensive 5G mobile networks.  Looking ahead, 6G
            technology is on the horizon.  Beyond speed, it will offer seamless coverage, millimetre-level precision positioning, and intelligent
            integration, creating a “smart network ecosystem” and unlocking new opportunities for marketers.

            The limitless possibilities of AI catalyse marketers to move beyond traditional thinking, harnessing technology to amplify creativity
            for campaigns that are insightful and emotionally resonant.  We look forward to the HKMA/ViuTV & Now TV Awards for Marketing
            Excellence continuing as a beacon of innovation, inspiring groundbreaking campaigns that unite technology and creativity as we
            embark on the next dazzling forty years.
















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