Page 35 - MA2025-Souvenir-Programme

Contents

Messages
32 Prof Winfried Engelbrecht-Bresges GBS JP, Chairman, The Hong Kong Management Association
33 Mr S K Cheong, Chairman, Organizing Committee, HKMA / ViuTV & Now TV Awards for Marketing Excellence 2025
34 Mr Bruce Lam, Chairman, 40th Anniversary Committee; Chief Executive Officer, Consumer, HKT Limited
35 Mr Clement Chung, General Manager, HK Television Entertainment Company Limited (ViuTV)
36 Ms Titania Woo, Executive Director, The Hong Kong Management Association

The Organizer

37 An Introduction to The Hong Kong Management Association
38 About the Awards
39 Panel of Judges: Campaign Awards
40-41 Panel of Judges: Individual Awards
42-43 Board of Examiners: Marketing Awards Organizing Committee 2025
44-45 Board of Examiners: Programme Advisory Committee - Marketing Management
46 Board of Examiners: Chief Marketing Officer Committee

40th Anniversary

47 40th Anniversary Committee
49 40th Anniversary Winners

Best Organization Award

51 Best Organization Award Winner

Campaign Awards
52-53 Campaign Award Winners
55 Now TV Gold Award: The McGriddles Fever
57 Silver Award: Nothing Beats Being There
59 Silver Award: Elevating your finances without boundaries
61 Bronze Award: Client Continuum Campaign
63 Bronze Award: The Panda-Monium
65 Excellence Award: Every Move Counts
67 Excellence Award: Prestige Banking: CFO Promotion: How Banking Bonds Family
69 Excellence Award: Lee Kum Kee Revitalizing Supreme Authentic First Draw Soy Sauce Series
71 Excellence Award: McDonald’s 50 Years of Love
73 Excellence Award: Standard Chartered – Chartered Flight Campaign
74-78 Past Campaign Award Winners

Individual Awards

79 Individual Award Winners
81-85 ViuTV Marketer of the Year, Distinguished Marketing Leadership Awardees
and Outstanding Marketing Professional Awardees
86-89 Past Individual Award Winners

31
HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2025