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40th Anniversary Awards

40th Anniversary Award Best TV Commercial and Video Marketing Award

“NESCAFÉ South East Asian Range Campaign”
Nestle Hong Kong Limited

Ten finalists were selected by the Board of Examiners from 26 eligible campaigns — the winners of Excellence in TV Commercial
and Excellence in Video Marketing from 2015 to 2024. Over 600 participants at the Award Seminar held in September then cast
their votes among these ten finalists to determine the winner.

40th Anniversary Best Agency Awards

Multinational Category: Local Category:
OMD Hong Kong UTH Creative Group

First launched in 2010 as the Best Marketing Partner Award and renamed in 2018 as the Agency of the Year, this award honours
external partners whose expertise drives campaign success. Winners are decided by a points system that recognizes agency
involvement, with higher points earned as campaigns progress from special awards to finalists and top honours.

For this 40th Anniversary, scores across the years have been tallied to celebrate the agencies that made the most enduring impact
on marketing excellence.

40th Anniversary Lifetime Achievement Award for Key Contributor

Mr Robert Young
Mr Robert Young’s contribution to the Award spans nearly three decades — from winning the Award in 1997, to serving as
Organizing Committee Chairman in 1999 and 2000, and dedicating over 26 years as an Examiner who has reviewed nearly 1,000
submissions. His introduction of the Normalized Scoring System ensures that all Examiners and Judges make their decisions
independently while maintaining equal influence on the overall results, firmly establishing the Award as Hong Kong’s premier
marketing platform.

40th Anniversary Best Marketing Exemplar Awards

The 40th Anniversary Best Marketing Exemplar Awards honor ten exceptional organizations whose collective achievements serve
as a role model for the entire marketing community.

The winners were determined by a weighted system that recognizes their outstanding performance and involvement in the
Awards over the past four decades, assigning weightings to the Top Ten Campaign Awards, Special Awards, and Individual Awards
— including the Marketer of the Year, Distinguished Marketing Leadership, and Outstanding Marketing Professional Awards — to
reflect their respective significance.

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HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2025