Page 55 - MA2025-Souvenir-Programme

Best Organization Award

OBJECTIVE
Aims to recognize organizations which:
have demonstrated excellence in launching successful marketing campaigns and brought positive impact to the marketing
community;
have nurtured distinguished marketers making significant contributions to the marketing development of their companies and
the community;
have achieved outstanding performance in both Campaign and Individual Awards.

JUDGING MECHANISM
Covers three key components:
1. Overall performance of participating campaigns in Campaign Awards
2. Overall performance of participating marketers in Individual Awards
3. Overall participation in both Campaign & Individual Awards

BEST ORGANIZATION AWARD WINNER

Campaign Award Winners: Individual Award Winners:

“The McGriddles Fever” Ms Kelly Fung
Now TV Gold Award Marketing Director
AXA Excellence in Video Marketing Distinguished Marketing Leadership Award

“McDonald’s 50 Years of Love” Ms Janet Chan
Excellence Award Senior Manager – Communications
Outstanding Marketing Professional Award
McDonald’s Hong Kong Excellence in Branding
Wellcome Excellence in Omnichannel Ms Amy Lai
Senior Manager - Strategy & Insights
“From App Features to Engagement Ecosystems: Outstanding Marketing Professional Award
Reimagining the McDonald’s Experience for a New Era”
Excellence in Use of Data and Technology

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HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2025