Page 56 - MA2025-Souvenir-Programme

Campaign Awards

Judging Criteria
1. Rationale Behind and Objectives of the Marketing Campaign
2. Strategic Impact and Originality of the Campaign
3. Marketing Execution including Development and Positioning of Product / Service / Behaviour / Idea; Pricing / Cost of Target
Audience; Sales or Distribution Channels; Communication and Promotion; People; and Overall Integration of Campaign
Elements; Challenges in the process of Marketing Execution
4. Results including Marketing and Financial Results
5. Exceptional Meritorious Aspects of Campaign
Campaign Award Winners
Now TV Gold Award “HSBC One x T1 - For Every Legendary One”
“The McGriddles Fever” HSBC
McDonald’s Hong Kong “CreFit維信”
Silver Awards VCREDIT Finance Limited
“Nothing Beats Being There” Excellence in Social and Community Good
Cathay
“CLP Retail and Catering Coupons Programme - Energising Hong
“Elevating your finances without boundaries” Kong’s Economic Revival”
HSBC Premier and HSBC Life CLP Power Hong Kong Limited
Bronze Awards “No Limits 2025: The Human Touch”
“Client Continuum Campaign” Hong Kong Arts Festival
HSBC
“MTR Care App 2.0: Revolutionizing Inclusive Travel for
“The Panda-Monium” Passengers with Special Needs”
Ocean Park Corporation MTR Corporation
Excellence Awards “ ‘We Are All Newbies of Life’ Secondary School Music Programme”
“Every Move Counts” SONOVA
Cathay “ ‘You’ve Got A Friend’ Charity Concert”
The Hong Kong Mental Wellness Association
“Prestige Banking: CFO Promotion: How Banking Bonds Family”
Hang Seng Bank Excellence in Content Marketing
“Lee Kum Kee Revitalizing Supreme Authentic First Draw Soy “Every Move Counts”
Sauce Series” Cathay
Lee Kum Kee (Hong Kong) Limited
“Heartbeat of Hong Kong”
“McDonald’s 50 Years of Love” Hang Seng Bank
McDonald’s Hong Kong
“Ocean Park Halloween Fest 2024: HORRORS OF THE HIDDEN CITY”
“Standard Chartered - Chartered Flight Campaign” Ocean Park Corporation
Standard Chartered Bank (Hong Kong) Limited
Excellence in Segment Marketing
Special Award Winners “DBS SME Banking: Unlimited Business Opportunities
Excellence in Video Marketing at Your Fingertips”
DBS Bank (Hong Kong) Limited
“Every Move Counts”
Cathay “7-11 HUG”
DFI Retail Group - 7-Eleven Hong Kong & Macau
“The McGriddles Fever” “Preferred Banking – Plan Smart For Every Dollar Campaign”
McDonald’s Hong Kong
Hang Seng Bank
Excellence in Innovation “Client Continuum Campaign”
HSBC
“Every Move Counts”
Cathay
* The order of presentation of the campaigns receiving the same award is based on the alphabetical order of the company name.
52 HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2025