Page 57 - MA2025-Souvenir-Programme

Campaign Awards

Special Award Winners

Marketers’ Favourite Marketing Campaign Excellence in Environmental Good
“Client Continuum Campaign” “CLP Speeds Hong Kong Along the Electrification Journey
HSBC towards a Greener Future”
CLP Power Hong Kong Limited

Excellence in Branding “Show the Paperless Love. Sign up for eBill.”
CLP Power Hong Kong Limited
“Client Continuum Campaign”
HSBC
Excellence in Greater Bay Area Marketing
“McDonald’s 50 Years of Love” “Elevating your finances without boundaries”
McDonald’s Hong Kong HSBC Premier and HSBC Life
“Journey Together” Excellence in Influencer Marketing
MTR Corporation “CATALO 25th Anniversary Campaign”
CATALO Natural Health Science Group
Excellence in Customer Engagement and Experience
“Preferred Banking – Plan Smart For Every Dollar Campaign”
“Nothing Beats Being There” Hang Seng Bank
Cathay
“HSBC One x T1 - For Every Legendary One”
“HSBC One x T1 - For Every Legendary One” HSBC
HSBC
Excellence in Small Budget Marketing
“HSBC’s Fraud Prevention University” “7-11 HUG”
HSBC DFI Retail Group - 7-Eleven Hong Kong & Macau
Excellence in Customer Insights “PMQ Play Stuff Fest 2025”
“ ‘One Step Ahead’ campaign” PMQ Management Company Limited
AXA Hong Kong and Macau “ ‘You’ve Got A Friend’ Charity Concert”

“Asia Miles 25th Anniversary” The Hong Kong Mental Wellness Association
Cathay Excellence in TV Commercial
“Lee Kum Kee Revitalizing Supreme Authentic First Draw Soy Sauce “Flying Eagle - The Real Master’s Choice”
Series” Europharm Laboratories (Hong Kong) Company Limited
Lee Kum Kee (Hong Kong) Limited “Client Continuum Campaign”
HSBC
Excellence in Marketing Collaboration
“HKDance X TamJai: A Revival of Hong Kong’s Cultural Legacy Storm Excellence in Use of Data and Technology
Clouds” “Asia Miles 25th Anniversary”
HKDance X TamJai Yunnan Mixia Cathay
“MTR x ‘100% DORAEMON & FRIENDS’ ” “DBS Treasures Campaign 2024”
MTR Corporation DBS Bank (Hong Kong) Limited
“Standard Chartered - Chartered Flight Campaign” “From App Features to Engagement Ecosystems: Reimagin-
Standard Chartered Bank (Hong Kong) Limited ing the McDonald’s Experience for a New Era”
McDonald’s Hong Kong
Excellence in Omnichannel
“McDonald’s 50 Years of Love” Agencies of the Year
McDonald’s Hong Kong Hungry Digital Limited
Leo Hong Kong
“The Panda-Monium” Omnicom Media Group
Ocean Park Corporation The Bread Digital

* The order of presentation of the campaigns receiving the same award is based on the alphabetical order of the company name.
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HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2025