數碼市場推廣專業文憑課程
數碼市場推廣專業文憑課程
簡介
課程旨在讓學生對行銷有基本的了解，並專注於數碼行銷。 香港和全球分別有超過 487 萬和 2.45 億網民，透過電子管道進行行銷對於及時獲取和留住客戶至關重要。 本課程將涵蓋關鍵的行銷管理主題，全面深入涵蓋網站和數碼商務管理以及數碼郵件/搜尋引擎/行動/社群媒體行銷。 立即報讀此課程，掌握數位行銷的專業知識，並比競爭對手更好、更快地運行它。
此課程為管理人員提供數位行銷的概念、實踐指南、最新發展和最佳實踐，以提升他們的知識和職業生涯。
本課程由七個科目組成——六個必修的營銷和數碼營銷科目，加上一個管理報告，幫助學生建立全面的知識並將其應用到現實生活的管理項目中。 講師將利用案例研究、小組演示、討論和辯論來加強學習。
資訊一覽
編號：
開課日期：
新生截止報名日期：
學費：
HK$23,210（已包括申請費 HK$250 ）
教學語言：
廣東話授課模式：
面授詳情
This Digital Marketing course can be completed in ten months. It consists of seven modules, with a diploma being awarded upon successful completion of the course.
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M1. Online to Offline (O2O) with KOL Marketing Aims
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M2. E-Commerce Aims
Contents
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M3. Digital Marketing Aims
Contents
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M4. Digital Marketing and Information Technology Aims
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M5. Display, Search and Mobile Marketing Aims
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M6. Strategic Digital Marketing Aims
Contents
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M7. Management Report Submit a Report title Write the Management Report under the supervision of the report guide appointed by the HKMA The management report allows students to demonstrate their ability in applying their knowledge and skills to a real situation, usually within their own organization or based on a new business idea. Under the guidance of a supervisor, students are required to complete a comprehensive management plan including a logical sequence of analysis, decision rationale, steps of implementation, control and financial projection. |
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Course contents of all modules may be subject to change if required without prior notice.
DR KANNY CHIU
Dr Kanny Chiu is the Founder of International Marketing and Investment Association (IMAIA) and Vice Chairman of Hong Kong Internet and eCommerce Association (HKIECA). He facilitates different sectors of organizations in enhancing competitive advantage on digital marketing campaigns and managing e-business activities through innovative technologies.
In the marketing arenas, he is co-founder of We Help You Group to market the Asian and GBA markets on o2o marketing aspects. He is the director of Network Express Technology Group and is presently consultants to various companies handling IT related projects.
In recent years he has completed a FinTech, e-Payment and Innovation executive programme at University of Oxford, UK. He has been appointed as the advisor of IT and ecommerce sectors of SUCCESS in the Trade and Industry Department (TID) and the technical expert on RTTP under the Technology Talent Scheme on The Innovation and Technology Commission (ITC) and Vocational Training Council. He is also the committee of IoTHK Association and he has been technical author of Wiley, a global publishing company.
MR LUKE CHU
Mr Luke Chu is Chairman of Hong Kong Internet & eCommerce Association and co-founder and Executive Director of Vizz Digital Group. Mr Chu has over 20 years of experience in system development, project management and internet technology management.
Mr Chu has handled over 3,000 projects and 100 brands, including Cathay Pacific, PCCW, China Unicom, Telecom Malaysia, Lands Department (HKSAR), Hong Kong Customs and Excise Department (HKSAR) and Consumer Council. Luke also established ‘Hong Kong Brands Protection Alliance Limited’ (HKBPA) in order to protect the intellectual property rights of local innovations from different industries. He has received awards from Hong Kong ICT Awards (HKSAR) and Hong Kong Institute of Marketing.
Mr Chu is a passionate trainer and speaker. Currently he is adjunct lecturer of Hang Sang University of Hong Kong’s Executive Development Center and adjunct lecturer of Hong Kong Shue Yan University’s Department of Journalism and Communication. He has also conducted training in Data Science & AI for Hong Kong Monetary Authority, ECommerce in TaoBao University and Digital Marketing and Design Thinking in The Hong Kong Management Association.
MR PATRICK TSOI
Mr Patrick Tsoi is currently a Doctor of Education candidate in Hong Kong Baptist University with over 20 years of working experience in the IT training field. His work includes complex projects applying data science, software development in different aspects of the value chains as well as participating with research teams in Finance, Data Science and Digital Marketing fields. He has extensive experience in designing and building big data solutions and enterprise applications.
Patrick is now CEO and Chief Data Scientist of Sunon Technology HK Limited and Shenzhen Da Cheng Computer Technology Limited. His clients include Tencent and Huawei where he has previously worked for their corporate e-learning platforms.
Patrick is a visiting lecturer/part time trainer at The Hong Kong Management Association, City University of Hong Kong, HKU SPACE, The Hong Kong Polytechnic University and Hong Kong Productivity Council.
MR PEN KWOK
Mr Pen Kwok is the Chief Consultant of APlus Digital Academy with more than 20 years of experience in the digital industry. He has provided consulting and training services to corporates and innovative technology startup companies in Hong Kong, including Chun Wo Group, MTR Corporation, Robotics Cats@HKSTP, Hong Kong St John Ambulance, Royal England Safe Deposit Box, acesobee, Sales Catalysts, Far East Vault, etc., facilitating them to maximize the return on investment in digital technologies.
Prior to APlus, Pen has played a leading role in transforming the digital business of various companies, such as Sony, South China Morning Post, and Dragonair, through adopting new digital technologies, namely digital marketing, social media, eCommerce, SEM/SEO, data analytics, VOD/OTT and information security solutions, etc.
In the early days of his career, Pen worked at the largest corporate Internet Service Provider in HK – LinkAGE Online – providing corporate services including internet infrastructure, firewall, website development and online shopping system to blue chip organizations like The Hong Kong Jockey Club, Cathay Pacific, PARKnSHOP, The University of Hong Kong, The Bank of East Asia, and HKSAR Government, etc.
Pen studied Computer Engineering at The University of Hong Kong. He holds the certificates of Google Ads Search and Google Analytics. Pen is also a Certified Trainer of Everything DiSC® by Wiley – a leading personal assessment tool used by over 1 million people every year to improve work productivity, teamwork and communication.
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| Professional Diploma in Digital Marketing (10 months) Applications for exemptions for up to 2 modules of the programme are welcome and they will be considered by the HKMA Academic Committee whose decision is final. |
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Admission is on a competitive and individual basis entirely at the discretion of the respective universities. Admission criteria and procedures are set by them and are subject to change without prior notice. The Association does not give any warranty and will not accept any liability regarding the above.
It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead.
報讀詳情
Fee
Application fee: HK$250 (non-refundable)
Fee per module: HK$3,480
Programme fee: HK$24,360 (HK$3,480 X 7 modules) payable in 3 instalments.
Early Bird Discount: HK$1,000 less per person (Two weeks before the course commences, please refer to application form)
Entry Requirements
Applicants must:
- be secondary school graduates (F.5); AND
- possess 2 or more years’ working experience; AND
- have a reasonable command of written and spoken English
Application Period
This programme commences in June and December each year, and the application deadline is normally two weeks prior to commencement date.
查詢
課程資料
| 陳小姐 | |
| 電話： | 2774 8569 |
| 電郵： | details.cdp@hkma.org.hk |
一般查詢/課程報名/會員資訊
| 電話： | 2774 8500 / Ivy Ng 3468 6023 / Shino Choi 3468 6024 / Windy Ng 3468 6025 |
| 電郵： | hkma@hkma.org.hk / enrol@hkma.org.hk |
| 傳真： | 2365 1000 |
