Professional Diploma in Digital Marketing
數碼市場推廣專業文憑課程
简介
课程旨在让学生对营销有基本的了解，并专注于数码营销。 香港和全球分别有超过 487 万和 2.45 亿网民，透过电子管道进行营销对于及时获取和留住客户至关重要。 本课程将涵盖关键的营销管理主题，全面深入涵盖网站和数码商务管理以及数码邮件/搜索引擎/行动/社群媒体营销。 立即报读此课程，掌握数字营销的专业知识，并比竞争对手更好、更快地运行它。
此课程为管理人员提供数字营销的概念、实践指南、最新发展和最佳实践，以提升他们的知识和职业生涯。
本课程由七个科目组成——六个必修的营销和数码营销科目，加上一个管理报告，帮助学生建立全面的知识并将其应用到现实生活的管理项目中。 讲师将利用案例研究、小组演示、讨论和辩论来加强学习。
人才发展基金
人才发展基金：现已开始接受申请。成功申请者将获取$10,000进修资助。（申请人必须符合有关的资格准则。仅接受课程新生，不适用於目前就读学生申请。）
资讯一览
编号：
开课日期：
新生截止报名日期：
学费：
HK$23,210（已包括申请费 HK$250 ）
教学语言：
广东话授课模式：
面授详情
This Digital Marketing course can be completed in ten months. It consists of seven modules, with a diploma being awarded upon successful completion of the course.
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M1. Online to Offline (O2O) with KOL Marketing Aims
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M2. E-Commerce Aims
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M3. Digital Marketing Aims
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M4. Digital Marketing and Information Technology Aims
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M5. Display, Search and Mobile Marketing Aims
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M6. Strategic Digital Marketing Aims
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M7. Management Report Submit a Report title Write the Management Report under the supervision of the report guide appointed by the HKMA The management report allows students to demonstrate their ability in applying their knowledge and skills to a real situation, usually within their own organization or based on a new business idea. Under the guidance of a supervisor, students are required to complete a comprehensive management plan including a logical sequence of analysis, decision rationale, steps of implementation, control and financial projection. |
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Course contents of all modules may be subject to change if required without prior notice.
DR KANNY CHIU
Dr Kanny Chiu is the Founder of International Marketing and Investment Association (IMAIA) and Vice Chairman of Hong Kong Internet and eCommerce Association (HKIECA). He facilitates different sectors of organizations in enhancing competitive advantage on digital marketing campaigns and managing e-business activities through innovative technologies.
In the marketing arenas, he is co-founder of We Help You Group to market the Asian and GBA markets on o2o marketing aspects. He is the director of Network Express Technology Group and is presently consultants to various companies handling IT related projects.
In recent years he has completed a FinTech, e-Payment and Innovation executive programme at University of Oxford, UK. He has been appointed as the advisor of IT and ecommerce sectors of SUCCESS in the Trade and Industry Department (TID) and the technical expert on RTTP under the Technology Talent Scheme on The Innovation and Technology Commission (ITC) and Vocational Training Council. He is also the committee of IoTHK Association and he has been technical author of Wiley, a global publishing company.
MR LUKE CHU
Mr Luke Chu is Chairman of Hong Kong Internet & eCommerce Association and co-founder and Executive Director of Vizz Digital Group. Mr Chu has over 20 years of experience in system development, project management and internet technology management.
Mr Chu has handled over 3,000 projects and 100 brands, including Cathay Pacific, PCCW, China Unicom, Telecom Malaysia, Lands Department (HKSAR), Hong Kong Customs and Excise Department (HKSAR) and Consumer Council. Luke also established ‘Hong Kong Brands Protection Alliance Limited’ (HKBPA) in order to protect the intellectual property rights of local innovations from different industries. He has received awards from Hong Kong ICT Awards (HKSAR) and Hong Kong Institute of Marketing.
Mr Chu is a passionate trainer and speaker. Currently he is adjunct lecturer of Hang Sang University of Hong Kong’s Executive Development Center and adjunct lecturer of Hong Kong Shue Yan University’s Department of Journalism and Communication. He has also conducted training in Data Science & AI for Hong Kong Monetary Authority, ECommerce in TaoBao University and Digital Marketing and Design Thinking in The Hong Kong Management Association.
MR PATRICK TSOI
Mr Patrick Tsoi is currently a Doctor of Education candidate in Hong Kong Baptist University with over 20 years of working experience in the IT training field. His work includes complex projects applying data science, software development in different aspects of the value chains as well as participating with research teams in Finance, Data Science and Digital Marketing fields. He has extensive experience in designing and building big data solutions and enterprise applications.
Patrick is now CEO and Chief Data Scientist of Sunon Technology HK Limited and Shenzhen Da Cheng Computer Technology Limited. His clients include Tencent and Huawei where he has previously worked for their corporate e-learning platforms.
Patrick is a visiting lecturer/part time trainer at The Hong Kong Management Association, City University of Hong Kong, HKU SPACE, The Hong Kong Polytechnic University and Hong Kong Productivity Council.
MR PEN KWOK
Mr Pen Kwok is the Chief Consultant of APlus Digital Academy with more than 20 years of experience in the digital industry. He has provided consulting and training services to corporates and innovative technology startup companies in Hong Kong, including Chun Wo Group, MTR Corporation, Robotics Cats@HKSTP, Hong Kong St John Ambulance, Royal England Safe Deposit Box, acesobee, Sales Catalysts, Far East Vault, etc., facilitating them to maximize the return on investment in digital technologies.
Prior to APlus, Pen has played a leading role in transforming the digital business of various companies, such as Sony, South China Morning Post, and Dragonair, through adopting new digital technologies, namely digital marketing, social media, eCommerce, SEM/SEO, data analytics, VOD/OTT and information security solutions, etc.
In the early days of his career, Pen worked at the largest corporate Internet Service Provider in HK – LinkAGE Online – providing corporate services including internet infrastructure, firewall, website development and online shopping system to blue chip organizations like The Hong Kong Jockey Club, Cathay Pacific, PARKnSHOP, The University of Hong Kong, The Bank of East Asia, and HKSAR Government, etc.
Pen studied Computer Engineering at The University of Hong Kong. He holds the certificates of Google Ads Search and Google Analytics. Pen is also a Certified Trainer of Everything DiSC® by Wiley – a leading personal assessment tool used by over 1 million people every year to improve work productivity, teamwork and communication.
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| Professional Diploma in Digital Marketing (10 months) Applications for exemptions for up to 2 modules of the programme are welcome and they will be considered by the HKMA Academic Committee whose decision is final. |
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Admission is on a competitive and individual basis entirely at the discretion of the respective universities. Admission criteria and procedures are set by them and are subject to change without prior notice. The Association does not give any warranty and will not accept any liability regarding the above.
It is a matter of discretion for individual employers to recognize any qualification to which these courses may lead.
报读详情
Fee
Application fee: HK$250 (non-refundable)
Fee per module: HK$3,480
Programme fee: HK$24,360 (HK$3,480 X 7 modules) payable in 3 instalments.
Early Bird Discount: HK$1,000 less per person (Two weeks before the course commences, please refer to application form)
Entry Requirements
Applicants must:
- be secondary school graduates (F.5); AND
- possess 2 or more years’ working experience; AND
- have a reasonable command of written and spoken English
Application Period
This programme commences in June and December each year, and the application deadline is normally two weeks prior to commencement date.
查询
课程资料
| 陳小姐 | |
| 电话： | 2774 8569 |
| 电邮： | details.cdp@hkma.org.hk |
一般查询/课程报名/会员资讯
| 电话： | 2774 8500 / Ivy Ng 3468 6023 / Shino Choi 3468 6024 / Windy Ng 3468 6025 |
| 电邮： | hkma@hkma.org.hk / enrol@hkma.org.hk |
| 传真： | 2365 1000 |
