MA Design, Innovation and Brand Management

MA Design, Innovation and Brand Management

Overview

An exciting opportunity to develop your professional skills and managerial capabilities, our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly enhance your skillset to become leading brand, design and innovation managers.

Our 16-month course encourages you to consider the value of branding in today’s competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important, and this is where UCA’s bespoke MA Design, Innovation and Brand Management course steps in to help future leaders develop one-of-a-kind products and fresh campaign strategies.

The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development. UCA has developed this MA course to address all aspects of product design, brand management and the innovation factors that lie as a foundation for its success.

Oct 10
Online Information Session
Time:
14:00 - 15:00

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Information at a Glance

Commencement Date:

October 31, 2020

Deadline for New Application:

October 20, 2020

Tuition fee:

HK$85,000

Medium of Instruction:

English
Brochure

University for the Creative Arts

As a specialist arts institution, UCA is 100% creative. Students develop their skills and thinking in environments that replicate the studios found within the creative industries, alongside peers on courses spanning arts, business and technology.

Oscar-winning film makers and animators, world-renowned fashion designers, television presenters and Turner-Prize nominees are just some of UCA’s high-profile graduates who have enriched the world with their creative talents.

Modern University
of the Year

The Times & The Sunday Times Good University Guide 2019

No.1

Specialist Arts
Institution in the UK

(The Times & The Sunday Times Good University Guide 2019)

No.1

Specialist Creative
University for employment of graduates in the UK

(DLHE survey 2018)

2nd

largest provider of
creative education in Europe

13th

in the Guardian
Main League Table

(The Guardian’s University League Table 2020)

96.9%

of UCA’s graduates are in employment
or further study within six
months of graduating

(DLHE survey 2018)

21.2%

of UCA’s student population
comes from outside the UK

The Office for Students has recognised the quality of our teaching and awarded us ‘Gold’ in the Teaching Excellence Framework.

Details

Programme Structure and Assessment

The programme combined creative development with the innovative, high-level professional understanding needed to embrace the specialised leadership challenges and opportunities within the creative industries.

Module Credits Assessment Components
Research and Communication 40 Portfolio
Creative Thinking 20 Written assignment and Oral Assessment
Professional Practice 20 Portfolio
Product & Prototyping 40 Portfolio
Final Project 60 Portfolio and Written report
Total: 180  

100% coursework, no examinations.


Module Description

Research & Communication
(40 credits)
This unit enables students to undertake a focused and rigorous investigation into the purpose and process of research at postgraduate level within the field of Design, Innovation & Brand Management. Students will define, articulate and critically reflect upon the research concerns of their own practice during this unit.

Professional Practice
(20 credits)
Both theory and practice are embedded within this unit, and alongside the practice-based projects and connections, students will undertake a comprehensive investigation into the social, economic, political and cultural contexts of the discipline through a series of assignments.

Creative Thinking
(20 credits)
This unit introduces definitions and concepts of creativity. It allows students to explore what creativity is and reflect on methods of creativity with concepts of taste, consumer need, as well as user interface. Throughout this unit students will be required to implement creative processes using various techniques connected with the development of creative skills.

Product & Prototyping
(40 credits)
This unit will focus upon self-directed practice in which students will define and develop individual rationales and methods of working aimed at identifying, positioning and pre- realizing the Final Project. Research and practice will be directed and guided by a Literature Review and Project Proposal in which students negotiate and review practice with tutor. Prototyping ideas and concepts will allow you to build, visualize, learn, prove, and test design outcomes.

Final Project
(60 credits)
The Final Project is the culmination of students’ studies and will form an exposition of the central
ideas and concepts developed throughout the MA programme. The aim of the Final Project is to
demonstrate your professional acumen and efficiency, social awareness and be integrated within an
economic, social and cultural context. As such, it is an opportunity to resolve previous projects and demonstrate evidence of advanced conceptual, theoretical, and technical capability over a period of
self-directed study.


Graduation requirements

Upon successful completion of all 5 modules (total 180 credits), a Master of Arts Design, Innovation and Brand Management will be awarded by the University for the Creative Arts.


Programme Advisors

Dr Tai-Keung KAN, SBS, BBS

Dr Kan studied art and design and started his design career in 1967. He played an important role in the New Ink Movement in the 1970s. Dr Kan has won numerous prestigious awards around the world. He was elected as one of the Hong Kong Ten Outstanding Young Persons in 1979. Other important awards include the Urban Council Fine Art Award (1981); the Gold Awards, International Art Competition, Los Angeles (1984); and the Outstanding Artists and Designers of the 20th Century in the UK (2000). In 2005, he was conferred an Honorary Doctor of Design by The Hong Kong Polytechnic University. In 2016, he was awarded the HKDA Lifetime Honorary Award by the Hong Kong Designers Association. His works have received critical acclaim and are frequently exhibited around the world and collected by prominent museums. He was the Dean of the Cheung Kong Art and Design School of Shantou University (from 2003 to 2011) and is now engaging in various industrywide advisory teams.

Source: https://www.westkowloon.hk/en/the-authority/board/people/dr-kan-tai-keung-sbs-dr-kan-tai-keung-sbs/page/10

Dr Darwin CHEN, SBS

Dr Chen was responsible for the establishment of several professional arts companies, public libraries and museums while serving as Director of Cultural Services of the Hong Kong Government in the 70’s and 80’s. He subsequently served in various civil appointments. He was former Chairman of the Hong Kong Arts Development Council and currently serves as President of the UNESCO Hong Kong Association and Honorary President of the Hong Kong Children’s Choir.

Awarded the degree of Doctor of Social Sciences (honoris causa) by the University of Hong Kong, Chen is also an Honorary Fellow of the Hong Kong Academy for Performing Arts, Honorary University Fellow of the University of Hong Kong, He was awarded the Silver Bauhinia Star by the Hong Kong SAR Government in recognition of his community service.

Source: https://www.centennialcollege.hku.hk/f/upload/2994/Dr.%20Darwin%20Chen_Bio_20170614.pdf

Prof Eric C. Yim, JP

Prof Eric C. Yim is a Cambridge-trained architect-turned-furniture designer who has successfully built up his business from a small local company to become a global brand in the office furniture industry. In addition to running his own business, Prof Yim serves as Chairman of the Design Council of Hong Kong, Chairman of the Hong Kong Furniture & Decoration Trade Association, Director of the Hong Kong Design Centre, and is a Council Member of the Vocational Training Council and an adviser to the Hong Kong Design Institute. Prof Yim was named “Young Industrialist of Hong Kong 2005” and “Leader of Excellence 2006”. In 2009, he was also honoured with the Asia Pacific Outstanding Entrepreneur Award. In 2012, Prof Yim founded the Ming Foundation with the objectives of advancing design education and research, and supporting other initiatives that would make our society a better
place to live in.

Source: https://sdawards.org.hk/article/detail/Prof-Eric-Yim

Expert Speakers

Alan Yip

Founder and Director, Yip Design Ltd.; Chairman, Hong Kong Design Trade Association; Visiting Professor, Chengdu University & Xihua University, China

Alan founded Yip Design Ltd. in 1990. He is an international renowned product designer and owns over 40 international design and invention patents. International clients include: Philips, Emerson, RCA, VS Sassoon, Nintendo, Hitachi, Akai, Sansui, Daewoo, Hyundai, Toma, Towngas and more. One of the awards he received was the 2008 IF Design Award. He served the community as Chairman of the Hong Kong Designers Association and many more.

For more information about Alan, please click here.


Meggy Cheng

Director of Marketing, Hong Kong Philharmonic Orchestra

Meggy has over 15 years of experience managing marketing and communication in both commercial and art sectors. Some of the renowned global brands she managed include Procter & Gamble (Greater China) and McDonald’s (Hong Kong). Meggy was awarded the Hong Kong Scholarship for “Clore Leadership Programme 2018/19” by Hong Kong Arts Development Council to undertake the Clore Leadership Programme in the United Kingdom. She was also awarded the HKMA/TVB Marketing Excellence 2019 “Distinguished Marketing Leadership Awards” and named “Marketer of the Year 2019” by Hong Kong Management Association.

For more information about Meggy, please click here.


Angie Chung

Senior Promotion Manager, Lee Tung Avenue Management Co. Ltd.

Angie has comprehensive experiences in branding, marketing, strategic planning, event management, public relations and crisis management. She plays a key role in promoting Lee Tung Avenue; a joint venture project owned by Sino Group, Hopewell Holdings and Urban renewal Authority and obtained awards for launching varies “talk of the town” projects. She previously managed campaigns for Hong Kong Jockey Club, Link Asset Management and Swire Properties. She was appointed as the Committee member of Hong Kong Association of Youth Development and Wan Chai District Youth Programme.

For more information about Angie, please click here.


Albert Jin

Senior Director and Head of Marketing and Communications, Greater China, Cushman & Wakefield

Albert has served as a key member of the management team in multiple internationally listed companies. His areas of focus include: marketing strategy and channel optimization, marketing platform development and result management, content creation and new media development, strategic branding and visual consultancy, user experience enhancement, digital marketing and e-commerce, and partnership development. Albert is Co-Chairman of the Manchester Business School China Alumni Association and member of both the American Chamber of Commerce Shanghai and the British Chamber of Commerce China.

For more information about Albert, please click here.


Daryl Choy

Chief Marketing Officer – Marketing and Communications, Tricor Services Limited

Daryl comes with 20+ years of business experience. His most notable achievement would be turning a water brand into market leader. Daryl has been a pioneer in experience design for over 10 years, and has helped MNCs and SMEs design integrated brand, customer, and employee experiences for lasting improvements to performance. He is partner of Joe Pine, the author of The Experience Economy. His book Experience Wave is well received in China. Daryl holds a BA (Hons) in Economics from the University of Western Ontario, and Master in Marketing from the Chinese University of Hong Kong.

For more information about Daryl, please click here.


Admissions

Tuition

Tuition Fee: HKD 85,000

Payment Schedule

  • HKD 25,000 x 3 instalments plus HKD 10,000 for the Final Project Module

Entry Requirements

Applicants should possess an honours degree (2:1 or above) or equivalent qualification in the subject or related disciplines.

Consideration will also be given to the following applicants, and are subject to an admissions interview and portfolio review:

  • Holders of an honours degree with a lower classification or sub-degrees, either in the subject or related disciplines, with ample work experience
  • Applicants with relevant work or life experience demonstrating an ability to study at postgraduate level.

English Language Requirements

Completion of an academic qualification equivalent to a Bachelor’s degree or above which was taught in English; or

IELTS 6.0 with a minimum of 5.5 in all components or equivalent; or

Pass English oral and writing test for the programme.

Enquiry

Course Details

Ms Jenny Pong
Phone: 2774 8537
Email: jennypong@hkma.org.hk

General Enquiry / Course Enrolment / Membership

Phone: 2774 8500 or 2774 8501
Email: hkma@hkma.org.hk / enrol@hkma.org.hk
Fax: 2365 1000

It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.