AI-Ready HRBP+ Certification Programme
Overview
Develop the next generation of HR Business Partners for the Greater Bay Area
Practical. Strategic. AI-enabled.
Key Differentiators
- First GBA-Certified AI-Powered HRBP Qualification
Jointly endorsed by GDHR, Macau GBAHR, and HKMA — the only tri-region HRBP credential in the market. - Only Programme with Tri-Region Panel Assessment
Final project reviewed by seasoned practitioners from Guangzhou, Hong Kong, and Macau. - Only Programme Built for AI x HRBP
Every module incorporates practical AI usage that strengthens HR thinking and execution. - Only Programme Reflecting True GBA HR Practice
Covers compliance, culture, business norms, and talent practices across CN / HK / MO. - Regional Faculty Board
Cross-border, practice-led, grounded in real business challenges across the Greater Bay Area.
Who Should Attend
- HR Generalists, HR Managers, HR Officers preparing for HRBP roles
- Specialists in TA, L&D, ER, Compensation, or HR Transformation
- Business leaders or HR professionals working across CN/HK/MO
- No prior AI or technical background required
Learning Outcomes
Participants will be able to:
- Operate as strategic business partners
- Apply AI to real HR challenges with confidence
- Navigate HR practices across CN/HK/MO
- Influence leaders using data storytelling
- Present an actionable HRBP business case
- Earn a GBA-recognised certification
Key Takeaways
- AI-enhanced HRBP toolkit
- CN/HK/MO HRBP playbook
- AI prompt packs (TA, performance, communication, planning)
- HRBP business case template
- Digital badge + tri-region certificate
- Access to GBA HRBP community
Programme Structure
Each module combines:
- HRBP strategic lens — how HR creates business value
- AI-enabled execution — how to apply AI in real HR work
PART A — Foundations for the GBA-Ready HR Business Partner (4 Modules)
Develop the strategic mindset, business understanding, and regional fluency unique to HR work across the Greater Bay Area.
PART B — AI-Driven HRBP Impact Across the Employee Experience (6 Modules)
Strengthen HRBP capability from attraction to retention by applying AI to real HR challenges throughout the talent journey.
PART C — GBA Joint Panel Evaluation & Certification
Standout with the only HRBP certification endorsed by Guangdong, Hong Kong, and Macau through a real-world project assessment.
Programme Faculty – GBA Practitioner Board
| Daryl Choy | — Program Director: Author of Experience Wave and HKMA Examiner specialising in AI application, experience design, and HRBP capability building. |
| Donald Li | — Guangdong HR Management Association (GDHR): Provides GBA-wide HR standards insight and authoritative understanding of mainland HR practices. |
| Erik Lai | — Co-Founder, Actprof: Talent development consultant focused on organisational capability and learning excellence. |
| Irene Cheung | — HR & Administration Director: Experienced leader in employee relations, compliance, and Mainland–Hong Kong HR operations. |
| Louisa Kuoc | — Macau GBAHR Association: Senior HR leader with extensive experience across Macau and Greater Bay Area operations, specialising in talent development, retention, and cross-border labour relations. |
| Professor Randy Chiu | — Hong Kong Baptist University: Renowned scholar in leadership, talent management, and organisational excellence. |
| Sindy Lin | — Senior HR Executive: Cross-border HR leader with extensive experience in China’s AI and technology sectors. |
| Jacinta Ho | — Macau Greater Bay Area HR Association: Represents Macau’s HR community with deep knowledge of local industry practices, specialising in cross-border talent acquisition, talent development, and employer branding. |
| Kelvin Ng | — Principal Consultant, Frame Training: Expert in leadership development, team performance, and organisational learning. |
| Wilson Chu | — Partner, HMI Consulting: Specialist in performance management, compensation design, and rewards strategy. |
Dates & Time:
Thursday (7pm-10pm)
5,12,19,26 March, 9,16,23,30 April, 7,14 May
Talent Development Fund
Talent Development Fund: Now open for application. Successful applicant will be awarded $3,000. (Applicants must meet the requirements of the scheme. Only new application of the programmes are accepted and students are not allowed to apply fund for programmes which are currently enrolled.)
Information at a Glance
Code:
CBI-A0223-A0224Commencement Date:
Tuition fee:
HK$13,000Medium of Instruction:
Cantonese
(supplemented by English)
Mode of Instruction:
Face-to-faceEnquiry
Course Details
| Ms Cindy Chan | |
| Phone: | 2774 8510 |
| Email: | cindychan@hkma.org.hk |
General Enquiry / Course Enrolment / Membership Information
| Phone: | 2774 8500 / Ivy Ng 3468 6023 / Shino Choi 3468 6024 / Windy Ng 3468 6025 |
| Email: | hkma@hkma.org.hk |
| WhatsApp: | 9149 0408 |