腦神經營銷 - 新市場營銷科學工作坊

This workshop introduces the most advanced marketing science in the world which has proven to be the future drivers in this new era to profoundly impact major branding, consumer planning and brand loyalty. The programme will introduce the concept of Neuromarketing which studies how our brain reacts to various brand images and stimuli to finally generating significant loyalty via emotional effect. A number of neuro biomedical terms will be used.

• Executive Certificate in Growth Hacker Marketing Strategy
  6 October – 3 November 2020 (7pm – 10pm)
• Executive Diploma in Service Marketing 2.0 – Digitalised Customer Experience Management & Loyalty Marketing
  2 September – 9 December 2020 (7pm – 10pm)