Executive Certificate in Mastering Generative AI for Strategic Marketing Excellence

Generative AI (GAI) is rapidly transforming digital marketing by enabling hyper-personalization at scale and dramatically increasing content efficiency. GAI models can instantly create a wide variety of marketing assets including unique ad copy, tailored social media posts, blog outlines, and custom visuals, all optimized for specific customer segments and campaign goals. This automation frees up marketing teams from repetitive, manual tasks, allowing them to focus on high-level strategy, creativity, and deeper data analysis. By facilitating real-time content adaptation and precision targeting, GAI ensures marketing efforts are more relevant, engaging, and ultimately, more effective, driving better results and a superior customer experience across all digital channels.

This course is for marketing leaders and teams who need to use new AI tools to plan, run, and measure their campaigns. It is ideal for:

• Marketing Managers and Executives
• Digital Marketing Staff
• PR/Communications Specialists
• Marketing Consultants