In nowadays’ radically changing business environment, if companies want to be competitive, they have to pay special attention to manage customer service properly. Failure to do so would lead to reduced market share and becoming less competitive. The right amount of effort to devote to achieve customer satisfaction has to be assessed and attained through appropriate strategies and tactics.
This course describes the techniques to achieve customer satisfaction and illustrates the success of visionary companies which achieve better financial performance through good customer service strategies and tactics.
Information at a Glance
Tuition fee for Members:HK$1,050
Tuition fee for Non-members:HK$1,150
Medium of Instruction:English
Mode of Instruction:Distance Learning & Self-study
Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.