This is the “Digital and Social Media Age” – there have been a lot of discussions about how digital and social media impact marketing and our services, yet so many organizations are still quite not sure of how to leverage digital and social media or even decipher if digital social media is right for them.

Digital content marketing is a marketing strategy focused on creating, publishing and distributing relevant and useful content for a target audience online. The goal of digital content marketing is to help your organization build a connection with your audience by promoting brand awareness and delivering content that adds value. This workshop will lead participants to explore the landscape of digital marketing, their impacts on marketing, as well as how to leverage them for better brand building and greater services.