COVID 19 has significantly accelerated the pace of digital transformation, which rapidly increases the use of digital marketing and social media for brand exposure and marketing purposes. The pandemic hit makes local and cross-border activities “online-only”, among China, Hong Kong and oversea markets. Digital Marketing is taking on new importance and opening up remote work opportunities.
This programme helps participants to look for new and appropriate ways to engage customers and understand how businesses can benefit from digital marketing. This workshop will cover the latest digital marketing trends and channels including search engine, display network, social media in Hong Kong and Mainland China, and the marketing strategy tailor for China Market.
Information at a Glance
Tuition fee for Members:HK$2,500
Tuition fee for Non-members:HK$2,700
Medium of Instruction:Cantonese
Mode of Instruction:Face-to-face
Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.