Digital Marketing in Action 2021 - How to Formulate Winning Strategies in Hong Kong and the Mainland China

COVID 19 has significantly accelerated the pace of digital transformation, which rapidly increases the use of digital marketing and social media for brand exposure and marketing purposes. The pandemic hit makes local and cross-border activities “online-only”, among China, Hong Kong and oversea markets. Digital Marketing is taking on new importance and opening up remote work opportunities.

This programme helps participants to look for new and appropriate ways to engage customers and understand how businesses can benefit from digital marketing. This workshop will cover the latest digital marketing trends and channels including search engine, display network, social media in Hong Kong and Mainland China, and the marketing strategy tailor for China Market.

1. Trend -What’s New in Market
2. The Synergy of Pull (Search Engine) & Push (Display) Marketing
3. Social Media Marketing Strategy
4. Overview on Digital Marketing in China Market
5. Marketing Strategies in China Market

Mr Patrick Wong is a co-founder of Hong Kong Digital Marketing & Communications Training Centre (HKDMCC), Hong Kong Internet E-commerce Association (HKIECA), General Director & Training Partner of Vizz Group, Principal Trainer of Inspire Success Training and Consultancy Limited (IST). He has held senior advertising and promotion positions in multi-national publishers. As a co-founder of HKDMCC and HKIECA, Patrick helps to analyze and update the market trends of the industry, holds regular seminars to promote e-marketing and exchange new information to the public and the market.

Mr Wyman Au Yeung, Assistant Marketing Director in an integrated digital marketing agency, has extensive experience in branding and marketing for Mainland China regions. His expertise includes social media marketing (WeChat and Sina Weibo), Mainland China search engine marketing, Tencent advertising, Mainland KOLs/Influencers promotion, video advertising network, and word-of-mouth promotion. Wyman is devoted to tailor-making marketing plans. His strategies for both local and overseas clients are in tune with trends in Mainland China, with numerous success cases for various corporations and clients.