To influence is not the same as to manipulate. To influence is to market your ideas and get people to ‘buy-in’ to those ideas through persuasions. This requires you to understand the underlying motivation, priorities and hot buttons of your target. The most important aspects of influencing are to listen, seek to understand and to speak from a listener’s perspective. Develop advocates of your thinking, for they can help you to persuade others. This program aims to help participants understand the process, framework and techniques of influencing skills so that they can better interact with people.