Executive Certificate Course on Total Business Digital Transformation
简介
Introduction
This programme shall highlight the key elements in business digital transformation that will cover digital cultural building, organization & business model reform, digital technology ecosystem, critical digital marketing strategies and tactics focusing on social, mobile, technology and cloud. Some successful business digital transformation cases will also be shared during the lectures.
Who Should Attend
- C-suite level or Senior Executives
- Business/Digital Consultants
- Functional Heads
- Start-up entrepreneurs
- Anyone who are interested in exploring total digital transformation
Programme Leader
Dr Andy Luk DBA (Surrey), MSc.(UCD), CMC
Visiting Fellow & Course Leader, City University of Hong Kong & SVP & Country Head (Digital & CRM), Arvato Bertelsmann China
- Seasoned entrepreneur, Professor of Practice and Digital Strategist in start-up, Digital Technology (AI & Robotics), Digital Marketing, Customer Experience Management, Loyalty Marketing and Neuromarketing
- Doctorate in Business Administration, University of Surrey, UK
- Master of Science in Marketing, UCD, National University of Ireland, Dublin, Ireland
- Certified Management Consultant
- Chartered Marketer
- Certified CRM Specialist
资讯一览
查询
课程资料
| 电话： | 2774 8552 |
| 电邮： | dianali@hkma.org.hk |
一般查询/课程报名/会员资讯
| 电话： | 2774 8500 或 2774 8501 |
| 电邮： | hkma@hkma.org.hk |
| 传真： | 2365 1000 |