Executive Certificate in Total Business Digital Transformation
簡介
Introduction
This programme shall highlight the key elements in business digital transformation that will cover digital cultural building, organization & business model reform, digital technology ecosystem, critical digital marketing strategies and tactics focusing on social, mobile, technology and cloud. Some successful business digital transformation cases will also be shared during the lectures.
Dates & Time
Saturday 18, 25 September; 2, 9, 16, 23, 30 October; 6 November 2021
2:00 pm – 5:00 pm
Venue
The Hong Kong Management Association,
14/F Fairmont House 8 Cotton Tree Drive,
Central, Hong Kong
Who Should Attend
- C-suite level or Senior Executives
- Business/Digital Consultants
- Functional Heads
- Start-up entrepreneurs
- Anyone who are interested in exploring total digital transformation
Contents
- Digital Culture Building & Business Model Change for an Organization
- The Rise of Digital Transformation via Technology & Marketing
- Customer Experience (CX), Content Marketing, We Media, Viral Marketing & Influencer Marketing
- Individual Assignment
Programme Leader
Dr Andy Luk DBA (Surrey), MSc.(UCD), CMC
Visiting Fellow & Course Leader, City University of Hong Kong & SVP & Country Head (Digital & CRM), Arvato Bertelsmann China
- Seasoned entrepreneur, Professor of Practice and Digital Strategist in start-up, Digital Technology (AI & Robotics), Digital Marketing, Customer Experience Management, Loyalty Marketing and Neuromarketing
- Doctorate in Business Administration, University of Surrey, UK
- Master of Science in Marketing, UCD, National University of Ireland, Dublin, Ireland
- Certified Management Consultant
- Chartered Marketer
- Certified CRM Specialist
資訊一覽
查詢
課程資料
| 溫小姐 | |
| 電話： | 2774 8540 |
| 電郵： | louisewan@hkma.org.hk |
一般查詢/課程報名/會員資訊
| 電話： | 2774 8500 或 2774 8501 |
| 電郵： | hkma@hkma.org.hk |
| 傳真： | 2365 1000 |