Workshop 3: Manage Brand and Corporate Communications Skills

Workshop 3: Manage Brand and Corporate Communications Skills

Overview

Workshop 3: Manage Brand and Corporate Reputation, Role of Corporate Spokesperson

  • Develop effective communication strategies to build trust and credibility
  • Deliver crafted messages clearly especially when managing issues or crises
  • Conduct stakeholder engagement
  • Steer brand and reputation management
  • Understand what it takes to be a company spokesperson

Speaker

May WONG, Founder, MW Communications Limited

A consummate communications professional of more than 35 years, May Wong is a veteran television journalist/broadcaster turned corporate communications specialist with expertise in the development of communications and brand strategies, media communication, crisis and issue management and executive presence. Among her many corporate roles, she headed the communications function and was a designated spokesperson at the MTR Corporation and Hang Seng Bank, where she was also a member of the executive committee.
May currently provides advisory and training services to major listed corporations, non-governmental organisations and government departments. As Adjunct Associate Professor in the Master of Bilingual Corporate Communication programme at the Hong Kong Polytechnic University, she supports the next generation of communicators to develop their craft. She is also a certified professional coach.

Workshop 1: “ Boost Social Media Promotion”, please register here – https://www2.hkma.org.hk/short/SGS-86856-2025-1-P/
Workshop 2: “Elevate Art Promotion and Corporate Communications Skills”, please register here – https://www2.hkma.org.hk/short/SGS-47787-2025-1-P/
Workshop 4: “Navigate the Changing Media Landscape”, please register here – https://www2.hkma.org.hk/short/SGS-86857-2025-1-P/
Workshop 5: “Sports Public Relations in Practice”, please register here – https://www2.hkma.org.hk/short/SGS-86858-2025-1-P/

Information at a Glance

Code:

SGS-47788-2025-1-P

Commencement Date:

Tuition fee for Members:

HK$800

Tuition fee for Non-members:

HK$900

Medium of Instruction:

Cantonese

Mode of Instruction:

Face-to-face
Brochure

Enquiry

Course Details

Ms Lydia Lam
Phone: 2774 8552
Email: lydialam@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone: 2774 8500 / Ivy Ng 3468 6023 / Shino Choi 3468 6024 / Windy Ng 3468 6025
Email: hkma@hkma.org.hk
Fax: 2365 1000

Payment Methods