Workshop 1 : Boost Social Media Promotion

• Develop effective social media marketing strategies
• Create engaging content
• Choose the right channels and media
• Evaluate the effectiveness of social media efforts

Ray LAM, Head of Content / Business Director, Ogilvy PR HK
As Head of Content, Ray Lam taps his deep creativity to tell differentiated stories across social media, PR and advertising and to drive defining results for clients.
Ray works with Ogilvy PR & Influence practice leads to design and implement creative content strategies for sectors spanning technology, finance, consumer and government. He has won over 20 awards for campaigns, including Marketing Magazine Golds for Best PR Idea, Best Video and Excellence in Social Media. Ray has also clinched Best Campaign Awards from YouTube and HK4As. With his team, Ray has worked with leading global brands including American Express, Mead Johnson, Nestle, Durex, Air New Zealand and Huawei Mobile.
Ray earned a Bachelor of Business Administration, majoring in Marketing, from Hong Kong Baptist University.

Kiko WONG, Associate Account Director, Guru Online
With over 10 years of experience in digital marketing, Kiko Wong has a strong background in providing data-driven solutions to help brands in the beauty, fashion, FMCG and Government sectors achieve remarkable digital campaign success and heighten brand awareness.
Kiko is passionate and professional in leveraging data insights to develop innovative campaigns that drive sales and engagement. Her extensive industry experience and expertise in crafting effective digital strategies make her a valuable asset in guiding brands through the complex world of online marketing and achieving their business goals.
Guru Online, a leading digital marketing agency that provides innovative solutions for various industries, was the first listed local agency in Hong Kong in 2015.

Workshop 2: “Elevate Art Promotion and Corporate Communications Skills”, please register here – https://www2.hkma.org.hk/short/SGS-47787-2025-1-P/
Workshop 3: “Manage Brand and Corporate Reputation, Role of Corporate Spokesperson”, please register here – https://www2.hkma.org.hk/short/SGS-47788-2025-1-P/
Workshop 4: “Navigate the Changing Media Landscape”, please register here – https://www2.hkma.org.hk/short/SGS-86857-2025-1-P/
Workshop 5: “Sports Public Relations in Practice”, please register here – https://www2.hkma.org.hk/short/SGS-86858-2025-1-P/
*Participants who would like to join all 5 workshops can register here- https://www2.hkma.org.hk/short/CF-80176-2025-1-P/
Participants who attended ALL five workshops will be awarded an ”Executive Certificate in Unlocking PR Essential Toolbox” by The Hong Kong Management Association and The Hong Kong Public Relations Professionals’ Association.