Workshop 4: Navigate the Changing Media Landscape

• Keep updated of the latest media practices and reporting operation
• Highlight essential skills to navigate the evolving media environment
• Craft meaningful messages for news and business media
• Select the most appropriate channels for delivery
• Learn to cultivate proper media relations

Michelle CHAN, Senior News Professional

With more than 20 years of experience in news reporting and management, Michelle Chan has covered news topics including politics, economy, society and people’s livelihood in Hong Kong and the Mainland. Being responsible for daily news, she has also produced and managed different news features, in-depth interviews, elections, major events, as well as mainland and foreign reporting operations. An award-winning journalist, she holds a master’s degree in journalism from the Chinese University of Hong Kong and a master’s degree in government and public administration from the City University of Hong Kong.
Michelle has been a lecturer for journalism degree course at Hong Kong Shue Yan University for more than 10 years. She is currently the Honorary Secretary of the Hong Kong News Executives’ Association in the Executive Committee (2024).
As the Chief News Editor of TVB News, she has trained many news professionals who love news and are committed to serving the society.

Roger WONG, Chief Assignment Editor, Finance & Business, HK01

With almost 15 years of experience in the media industry specializing in business news, Roger Wong is a veteran journalist knowing the online news ecosystem well. Prior to HK01, he worked in Bloomberg Business/Chinese Edition, Quamnet, and Next Magazine.
Meanwhile, Roger has assumed a teaching role at The Chinese University of Hong Kong for financial news writing. Previously, his news works or edited works won the Business Journalism Awards of HSUHK and the Citi Journalistic Excellence Award.

Workshop 1: “ Boost Social Media Promotion”, please register here – https://www2.hkma.org.hk/short/SGS-86856-2025-1-P/
Workshop 2: “Elevate Art Promotion and Corporate Communications Skills”, please register here – https://www2.hkma.org.hk/short/SGS-47787-2025-1-P/
Workshop 3: “Manage Brand and Corporate Reputation, Role of Corporate Spokesperson”, please register here – https://www2.hkma.org.hk/short/SGS-47788-2025-1-P/
Workshop 5: “Sports Public Relations in Practice”, please register here – https://www2.hkma.org.hk/short/SGS-86858-2025-1-P/