Executive Certificate in Total Business Digital Transformation

Executive Certificate in Total Business Digital Transformation



This programme shall highlight the key elements in business digital transformation that will cover digital cultural building, organization & business model reform, digital technology ecosystem, critical digital marketing strategies and tactics focusing on social, mobile, technology and cloud. Some successful business digital transformation cases will also be shared during the lectures.

Dates & Time

Saturday 18, 25 September; 2, 9, 16, 23, 30 October; 6 November 2021
2:00 pm – 5:00 pm


The Hong Kong Management Association,
14/F Fairmont House 8 Cotton Tree Drive,
Central, Hong Kong

Who Should Attend

  • C-suite level or Senior Executives
  • Business/Digital Consultants
  • Functional Heads
  • Start-up entrepreneurs
  • Anyone who are interested in exploring total digital transformation


  1. Digital Culture Building & Business Model Change for an Organization
  2. The Rise of Digital Transformation via Technology & Marketing
  3. Customer Experience (CX), Content Marketing, We Media, Viral Marketing & Influencer Marketing
  4. Individual Assignment

Programme Leader

Dr Andy Luk DBA (Surrey), MSc.(UCD), CMC
Visiting Fellow & Course Leader, City University of Hong Kong & SVP & Country Head (Digital & CRM), Arvato Bertelsmann China

  • Seasoned entrepreneur, Professor of Practice and Digital Strategist in start-up, Digital Technology (AI & Robotics), Digital Marketing, Customer Experience Management, Loyalty Marketing and Neuromarketing
  • Doctorate in Business Administration, University of Surrey, UK
  • Master of Science in Marketing, UCD, National University of Ireland, Dublin, Ireland
  • Certified Management Consultant
  • Chartered Marketer
  • Certified CRM Specialist

Information at a Glance


Commencement Date:

Tuition fee for Members:


Tuition fee for Non-members:


Medium of Instruction:


Mode of Instruction:


Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.



Course Details

Ms Louise Wan
Phone: +852 2774 8540
Email: louisewan@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone: +852 2774 8500 or +852 2774 8501
Email: hkma@hkma.org.hk
Fax: 2365 1000

Payment Methods