Workshop 1: Navigate the Changing Media Landscape
Overview
Workshop: Navigate the Changing Media Landscape by Roger Wong & Regina Kwan
- Keep updated of the latest media practices and reporting operations
- Understand how the media landscape is evolving across digital and traditional platforms
- Craft meaningful messages for news and business media
- Select the most appropriate channels for delivery
- Build and sustain professional media relationships
- Workshop 1: Navigate the Changing Media Landscape, please visit here – https://www2.hkma.org.hk/short/sgs-86857-2026-1-fc/
- Workshop 2: Xiaohongshu ( 小紅書 ) Marketing Strategies for Brand Promotion, please visit here – https://www2.hkma.org.hk/short/sgs-80180-2026-1-fc/
- Workshop 3: Value creation: AI‑Powered PR & Marketing, please visit here – https://www2.hkma.org.hk/short/sgs-80181-2026-1-fc/
- Workshop 4: Manage Brand and Corporate Reputation, Role of Corporate Spokesperson, please visit here – https://www2.hkma.org.hk/short/sgs-47788-2026-1-fc/
- Workshop 5: Boost Social Media Promotion, please visit here – https://www2.hkma.org.hk/short/sgs-86856-2026-1-fc/
Information at a Glance
Code:
SGS-86857-2026-1-FCCommencement Date:
Tuition fee for Members:
HK$800Tuition fee for Non-members:
HK$900Medium of Instruction:
CantoneseMode of Instruction:
Face-to-faceApplication Form
Enquiry
Course Details
| Ms Lydia Lam | |
| Phone: | 2774 8552 |
| Email: | lydialam@hkma.org.hk |
General Enquiry / Course Enrolment / Membership Information
| Phone: | 2774 8500 / Ivy Ng 3468 6023 / Shino Choi 3468 6024 / Windy Ng 3468 6025 |
| Email: | hkma@hkma.org.hk |
| WhatsApp: | 9149 0408 |