Workshop 5 : Sports Public Relations in Practice

• Understand sports public relations, athlete promotion and sponsorship
• Map out internal and external communication strategies used during the Olympic and Paralympic Games

Rainnie IP, Former Public Affairs & Marketing Manager, Hong Kong Sports Institute

Engaged in sports public relations for more than 20 years, Rainnie steered numerous elite sports promotion and sponsorship projects, as well as strategic public relations and branding exercises of Hong Kong athletes participating in major international sports competitions including the Olympic and Paralympic Games.
With strong academic background, Rainnie has rich experience in commercial entities, statutory body, sports associations and charities. Being a professional master of ceremony, she has acted as guest speaker on corporate communications, sports promotion and sponsorship at universities and contributed articles to the mass media.
She is former Public Affairs & Marketing Manager of the Hong Kong Sports Institute and is now Vice Chairman of the PRPA Steering Committee; and has been the External Module Examiner of the Marketing & Promotion Programme of the Vocational Training Council since 2016/17.

Workshop 1: “ Boost Social Media Promotion”, please register here – https://www2.hkma.org.hk/short/SGS-86856-2025-1-P/
Workshop 2: “Elevate Art Promotion and Corporate Communications Skills”, please register here – https://www2.hkma.org.hk/short/SGS-47787-2025-1-P/
Workshop 3: “Manage Brand and Corporate Reputation, Role of Corporate Spokesperson”, please register here – https://www2.hkma.org.hk/short/SGS-47788-2025-1-P/
Workshop 4: “Navigate the Changing Media Landscape”, please register here – https://www2.hkma.org.hk/short/SGS-86857-2025-1-P/

*Participants who would like to join all 5 workshops can register here- https://www2.hkma.org.hk/short/CF-80176-2025-1-P/
Participants who attended ALL five workshops will be awarded an ”Executive Certificate in Unlocking PR Essential Toolbox” by The Hong Kong Management Association and The Hong Kong Public Relations Professionals’ Association.