Seminar on “Stepping into Next-Gen High-Net-Worth Lifestyles: Insights from Premium Brands” was successfully hosted by The Hong Kong Management Association (HKMA) Elite Marketers’ Alumni (EMA) on Tuesday, 13 October 2026, at HSBC Main Building. The seminar attracted over 100 senior executives and marketing professionals, who gathered to explore how premium brands can connect with the rising generation of affluent consumers and turn evolving lifestyle shifts into sustainable growth in Hong Kong and beyond.

Panel 1: Decoding the Affluent Consumer: Hong Kong & Mainland Market Dynamics

^{Figure 2 From left: Mr Bruce Lam Kwok Shing, Founding Chairperson of HKMA Elite Marketers’ Alumni; Mr Javier Calvar, Customer & Employee Experience Lead, IPSOS; and Ms Angela Wong, Executive Committee Member of HKMA Elite Marketers’ Alumni and Chief Marketing and Customer Officer, AXA Hong Kong and Macau}

The first session opened with Mr Javier Calvar, IPSOS Customer and Employee Experience Lead, who shared insights into the influence of affluent mainland consumers on Hong Kong’s luxury and financial sectors, observing that this demographic comprises distinct personas. He noted that traditional affluent consumers who prioritize family wealth preservation favor capital preservation, legacy planning, and rare hard luxury, whereas emerging younger affluent consumers express individuality through mix-and-match luxury, value living in the moment and social sharing, and expect high financial efficiency. Mr Calvar further advised brands to leverage AI for personalized engagement, adapt to local sensibilities while preserving international heritage, and create a seamless offshore lifestyle ecosystem that bridges private banking, insurance, and exclusive previews.

Panel 2: The Evolution of the Luxury Market & the Rise of Chinese Luxury Brands

^{Figure 3 From left: Ms Angela Wong, Executive Committee Member of HKMA Elite Marketers’ Alumni and Chief Marketing and Customer Officer, AXA Hong Kong and Macau; Mr Wang Chao Yi, Hong Kong and Macao Regional Manager, Hongqi Overseas; and Mr Bruce Lam Kwok Shing, Founding Chairperson of HKMA Elite Marketers’ Alumni.}

In the second session, Mr Wang Chao Yi, Hongqi Overseas Hong Kong and Macau Regional Manager, joined a conversation moderated by Ms Angela Wong, Executive Committee Member of HKMA Elite Marketers’ Alumni and Chief Marketing and Customer Officer of AXA Hong Kong and Macau. Mr Wang discussed how advances in new energy vehicles, mobile technology, and advanced manufacturing are propelling Chinese brands from followers to global leaders, and how Hongqi is evolving from serving state leaders to welcoming families and high-net-worth individuals while reinterpreting Oriental aesthetics and traditional craftsmanship through technological self-reliance. He emphasized that Hong Kong serves as a vital strategic proving ground and bridge connecting the Greater Bay Area and Mainland China, noting that success in the city’s stringent market builds the credibility needed for expansion into Southeast Asia, the Middle East, and Europe.

Panel 3: The Shifting Paradigms of Luxury

^{Figure 4 From left: Mr Bruce Lam Kwok Shing, Founding Chairperson of HKMA Elite Marketers’ Alumni; Mr Horace Lam, Chief Executive Officer, Hong Kong, K11 Concepts; and Mr Cheuk Shum, Executive Committee Member of HKMA Elite Marketers’ Alumni and Managing Director and Head of Marketing, Hong Kong, HSBC.}

In the third session, Mr Horace Lam, K11 Concepts Chief Executive Officer, took part in a fireside chat moderated by Mr Cheuk Shum, Executive Committee Member of HKMA Elite Marketers’ Alumni and Managing Director and Head of Marketing, Hong Kong of HSBC. Mr Lam shared his perspectives on the changing luxury retail landscape, highlighting that consumers raised during the market’s rapid expansion evaluate holistic brand ecosystems beyond mere product quality and price. He pointed out that as non-luxury brands adopt personalized engagement and private events, the boundary between luxury and non-luxury is blurring, and further emphasized that physical retail retains an irreplaceable tactile advantage, with malls successfully transforming traditional retail spaces into cultural destinations through strategic IP collaborations and large-scale events.

Panel 4: Unlocking Market Realities & Consumer Shifts Through Strategic Agency Perspectives

^{Figure 5 From left: Mr Bruce Lam Kwok Shing, Founding Chairperson of HKMA Elite Marketers’ Alumni; Ms Colleen Yu, Founder and CEO, EX-R International; Ms Victoria Tang-Owen, Founder and Creative Director, Thirty30 Creative and Victoria Tang Studio; and Ms Meggy Cheng, Executive Committee Member of HKMA Elite Marketers’ Alumni and Executive Director, Hong Kong Dance Company}

The final session was introduced and moderated by Ms Meggy Cheng, Executive Committee Member of HKMA Elite Marketers’ Alumni and Executive Director of Hong Kong Dance Company, bringing together Ms Colleen Yu, Founder and CEO of EX-R International, and Ms Victoria Tang-Owen, Founder and Creative Director of Thirty30 Creative and Victoria Tang Studio. The speakers highlighted that luxury has transformed from a top-down monologue into a dialogue driven by social media, where consumers evaluate whether a brand aligns with their money, time, and values. They underscored that heritage should serve as a living foundation to maintain cultural relevance, advising brands targeting Gen Z to establish an authentic voice, earning local respect rather than demanding it, and appoint Chief Experience Officers to curate holistic guest journeys. As Ms Meggy Cheng concluded, AI and technology are cold and sharp, but human culture and heritage bring warmth—and bringing warmth into the tech landscape is the recipe for the future.

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About HKMA Elite Marketers’ Alumni

The HKMA Elite Marketers’ Alumni is dedicated to championing marketing excellence and promoting the highest standards of marketing practice, innovation, and strategic impact across industries. The Alumni aims to facilitate high-level networking and continuous learning, creating meaningful opportunities for members to connect, exchange ideas, and stay at the forefront of industry trends. Central to its mission is strengthening the legacy of the HKMA Awards for Marketing Excellence by enhancing engagement between award winners and the HKMA, reinforcing a strong sense of belonging, pride, and long-term partnership. The HKMA Elite Marketers’ Alumni is also committed to nurturing the next generation of marketing leaders through mentorship, knowledge sharing, and leadership development. Furthermore, the Alumni serves as a strategic think tank, providing thought leadership to the Government, NGOs, startups, and SMEs on business, branding, and economic initiatives that contribute to the advancement and competitiveness of Hong Kong and the region.

About The Hong Kong Management Association

The Hong Kong Management Association (HKMA) is a leading professional organization which was established in 1960 for the purpose of advancing management excellence in Hong Kong and the region. Services provided by HKMA can be categorized into three major areas, namely education and training; management services and membership services. With a commitment to nurturing human capital through management education and training at all levels, HKMA offers around 2,000 training and education programmes covering a wide range of management disciplines for over 50,000 executives every year. From distance learning courses, seminars and workshops, certificates, diplomas, all the way to bachelor’s, master’s and doctorate degree programmes jointly organized with prestigious overseas universities. Diversified management services are offered to provide platforms for business executives to exchange ideas, to network and to gain professional development. Annually, the Association organizes diverse functions such as Annual Conference, seminars, workshops and talks. Prominent business leaders are invited to share their invaluable insights and wisdom on the most updated trends and development of management. To promote best practices in management, the Association organizes nine business awards, recognized as the highest accolades of the business community. These include the HKMA Best Annual Reports Awards, the HKMA Quality Award, the HKMA Award for Excellence in Training and Development, the HKMA/ViuTV & Now TV Awards for Marketing Excellence, the HKMA Sustainability Award, the HKMA Business Simulation Competition, the HKMA Distinguished Salesperson Award, HKMA/HKT Global Innovation Award and the China Marketing Award. ((https://www2.hkma.org.hk/))

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Issued by The Hong Kong Management Association on 15 October 2026.

For press enquiries, please contact:
Ms Carrie Lok
Head of Marketing
2774 8542 / carrielok@hkma.org.hk