Page 25 - HKMA/TVB Awards for Marketing Excellence 2019-Dinner Souvenir Programme

Contents

Messages

24 Mr Helmuth Hennig, Chairman, The Hong Kong Management Association
25 Mr Mark Lee, Executive Director and Group Chief Executive Officer, Television Broadcasts Limited
26 Mr S K Cheong, Chairman, Organizing Committee, HKMA/TVB Awards for Marketing Excellence 2019
27 Dr Victor Lee, Executive Director, The Hong Kong Management Association

The Organizer

28 An Introduction to The Hong Kong Management Association
29 About the Awards
30 Panel of Judges: Campaign Awards
31 Panel of Judges: Individual Awards
32-33 Board of Examiners: Marketing Awards Organizing Committee 2019
34-35 Board of Examiners: Marketing Management Committee 2018/19

Campaign Awards

36-37 Judging Criteria and Campaign Award Winners
39 Gold Award: McDonald’s Hong Kong
41 Silver Award: WeLend Limited
43 Bronze Award: SWIPE (HK) Limited
45 Excellence Award: Citibank Hong Kong Limited
47 Excellence Award: HKTVmall
49 Excellence Award: Saving International (Holding) Limited
51 Merit Award: HSBC Life
53 Merit Award: Mannings - The Dairy Farm Company, Limited
55 Merit Award: Ricacorp Properties Limited
57 Merit Award: Secret Tour (HK) Limited
Past Campaign Award Winners
58-61

Individual Awards

63 Judging Criteria, Individual Award Winners
65 Marketer of the Year and Distinguished Marketing Leadership Awardees
67 Outstanding Marketing Professional Awardees
68-70 Past Individual Award Winners

23HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2019