Page 29 - HKMA/TVB Awards for Marketing Excellence 2019-Dinner Souvenir Programme

Message from
Dr Victor Lee

Dr Victor Lee
Executive Director
The Hong Kong Management Association
Digital transformation is not just about “Organizational Change” because of new technology advancing at an unprecedented rate.
All sectors and all function in all businesses are inevitably driven by Digital Transformation. And Marketing is no exception - and
indeed Digital Marketing has become the core of the game and been reflected in many excellent Marketing Campaigns!
The HKMA/TVB Awards for Marketing Excellence brings us the best marketing showcases and recognizes the contribution that
excellent marketing leaders make. It is time for us to celebrate the achievement of organizations and individuals whose creativity,
commitment and efforts make their brands stand out from the peers.
I would like to take this opportunity to thank members of the Panel of Judges, the Board of Examiners, the Marketing Awards
Organizing Committee and the Nomination Committee as well as all the Special Award Title Sponsors, Corporate Sponsors and
Supporting Organizations for making this event such a huge success. My sincere appreciation also goes to Television Broadcasts
Limited for the dedication and devotion in raising the standards of marketing over the past three decades.
I would like to extend my grateful thanks to Dr Sunny Chai BBS, Chairman of Hong Kong Science and Technology Parks Corporation,
for sharing his invaluable thoughts with us as our Guest of Honour.
Finally, it is my great pleasure to congratulate all the winners of this year’s Campaign and Individual Awards!

27HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2019