Page 28 - HKMA/TVB Awards for Marketing Excellence 2019-Dinner Souvenir Programme

Message from
Mr S K Cheong

Mr S K Cheong
Chairman, Organizing Committee
HKMA/TVB Awards for Marketing Excellence 2019
Every year, the HKMA/TVB Awards for Marketing Excellence attract the cream of marketers to showcase their masterpieces and
make the Award an eye-opener for the marketing profession. I take great pleasure in congratulating all the Campaign and
Individual Awards winners for inspiring us with their innovative ideas and extraordinary achievements.
This year we are blessed with ten finalists whose excellent campaigns cover every aspect of marketing from brand building to
product innovation to consumer perception change to complete brand overhaul. In quite a few cases, excellent results were
achieved with relatively modest budgets. There is indeed much to inspire us and to learn from among this year’s finalists.
My grateful thanks go to the members of the Panel of Judges, Board of Examiners and my fellow members of the Awards Organizing
Committee and Nomination Committee. Their selfless devotion to promoting marketing excellence and invaluable contribution of
time, experience and professional judgment ensure the Awards are held in the highest esteem. I would also like to thank our seven
Special Award Title Sponsors, all Corporate Sponsors and Supporting Organizations for their generosity and continuous support.
Lastly, I would like to take this opportunity to extend my deepest appreciation to our Guest of Honour, Dr Sunny Chai BBS, Chairman
of Hong Kong Science and Technology Parks Corporation, for sharing with us his wisdom at the Award Presentation Dinner.

26 HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2019