Page 27 - HKMA/TVB Awards for Marketing Excellence 2019-Dinner Souvenir Programme

Message from
Mr Mark Lee

Mr Mark Lee
Executive Director and Group Chief Executive Officer
Television Broadcasts Limited
For over three decades, the Awards is a prestigious event to recognize Hong Kong marketing talents for their excellence and
dynamics to innovate and create marketing solutions. Through the Awards, we are able to share experiences, identify opportunities
and learn from one another amongst the best professionals in town.
The business environment is constantly changing. And Hong Kong is experiencing extraordinary challenges. More than ever,
advertisers need to be confident that every move they plan is worthwhile. And events like the Awards for Marketing Excellence
allow us all to prove to advertisers and practitioners that marketing is an important part of their drive for success, and that in many
ways, the more challenging the environment is, the more valuable and rewarding marketing becomes.
The outstanding quality of this year’s entries convincingly testifies to the creativity and capability of Hong Kong’s marketing
talents. They continue to embrace new technologies and deliver impressive results, demonstrating that Hong Kong has what it
takes and the competitive edge to develop into a world-leading city. Their achievements and passions also inspire our minds and
uplift the benchmark in the local industry.
I wish to convey my warmest congratulations to all the winners of HKMA/TVB Awards for Marketing Excellence 2019. I would also
like to thank the award committee and the distinguished panel of judges for their time, expertise, dedication and commitment for
the betterment of the industry.

25HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2019