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An Introduction to

The Hong Kong Management Association

The Hong Kong Management Association (HKMA) is a non-profit making organization established in 1960. Its vision, mission and
values are as follows:
VISION
 To be the leading professional organization advancing management excellence in Hong Kong and the Region
MISSION
 To promote best practices in management
 To nurture human capital through management education and training at all levels
 To provide members with a platform for exchange of ideas, networking and personal development
VALUES
 Continuous improvement  Professionalism
 Innovation  Respect for Individuals
 Integrity  Sustainability
Services provided by the HKMA can be categorized into three major areas, namely education and training; management services
and membership services.
With a commitment to nurturing human capital through management education and training at all levels, the HKMA offers over
2,000 training and education programmes covering a wide range of management disciplines for more than 50,000 executives
every year. From distance learning courses, seminars and workshops, certificates, diplomas, all the way to bachelor, master
and doctorate degree programmes jointly organized with prestigious overseas universities, these programmes are suitable for
executives at different stages of development. The HKMA also provides specially designed corporate training which geared to
the particular needs of different organizations. In 2009, the Association introduced the Corporate University Scheme, which
helps companies retain quality staff and build a corporate culture of lifelong learning.
The Association believes learning while networking works best for achieving continuous development. Diversified management
services are offered to provide platforms for business executives to exchange ideas, to network and to gain professional
development. Annually, the Association organizes diverse functions such as Annual Conference, special topic seminars, dinners
and workshops. Prominent business leaders are invited to share their invaluable insights and wisdom on the most updated
trends and development of management.
Business award is another major area of HKMA’s management services. To promote best practices in management, each year, the
Association organizes eight business awards in Hong Kong and the Mainland. These include the Best Annual Reports Awards, the
HKMA Quality Award, the Award for Excellence in Training and Development, the HKMA/ViuTV & Now TV Awards for Marketing
Excellence, the Hong Kong Management Game, the Distinguished Salesperson Award, the Hong Kong Sustainability Award and
the Award for China Marketing Excellence. These prestigious awards, which are now regarded as the highest accolades of the
business community, provide an exemplary model for business professionals to follow and benchmark.
With a total of over 13,000 members including individuals and corporates, membership service has always been a priority for the
Association. A comprehensive range of membership activities such as seminars, forums, luncheons, company visits, study tours
and social gatherings are offered every year. Another distinctive feature of membership is the six autonomous Specialist Clubs
which provide opportunities for members with similar interests to meet and develop further their specialist knowledge. The
highlight event of membership is the Annual Fellowship Dinner which provides an excellent platform for members to extend
their network.

30 HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2021

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