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Message from

Mr Derek Choi

Mr Derek Choi
Head of Pay TV
HKT

It is an honour for us to be the new title sponsor of the “HKMA/ViuTV & Now TV Awards for Marketing Excellence 2021”, which
recognizes and rewards the outstanding marketing professionals and campaigns in Hong Kong. Most rules have been redefined
in the age of Covid-19, and there is no exception in the marketing world. This makes good marketing campaigns harder to come
by, and the Awards exceptionally valuable and meaningful under such difficult times.

There is a Chinese saying that “when there’s a crisis, there’s an opportunity”. Since the outbreak of the coronavirus we have seen
a lot of businesses suffer and go down, but at the same time we also witness the shift of spending and focus, which catalyzes
the growth of others. Marketing professionals also face a stern test, as the foreseeable future won’t revert to the old normal, and
traditional face-to-face events and promotions have been restricted. But that doesn’t mean good campaigns cannot be achieved.
The increasing demand for e-commerce, webinars, virtual roadshows and events have given practitioners other ways to reach
their audience. After all, marketing professionals need to be ultra-creative and sensitive at a time like this, stay updated with the
current trends and changes.

Lionel Messi once said, “You can overcome anything, if and only if you love something enough.” I believe our marketing talents
are very passionate about their profession and have overcome the obstacles and come up with great campaigns, as seen in
the nominations we’ve received. I would like to take this opportunity to congratulate all the winners of this year’s Awards, and
appreciate for the good work they’ve achieved.

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