Page 25 - MA2021-Souvenir-Programme/
P. 25
Contents
Messages
24 Dr Y K Pang GBS JP, Chairman, The Hong Kong Management Association
25 Mr S K Cheong, Chairman, Organizing Committee, HKMA/ViuTV & Now TV Awards for Marketing Excellence 2021
26 Mr Lofai Lo, Director & General Manager, HK Television Entertainment Company Limited (ViuTV)
27 Mr Derek Choi, Head of Pay TV, HKT
28 Dr Victor Lee, Executive Director, The Hong Kong Management Association
The Organizer
30 An Introduction to The Hong Kong Management Association
31 About the Awards
32 Panel of Judges: Campaign Awards
33 Panel of Judges: Individual Awards
34-35 Board of Examiners: Marketing Awards Organizing Committee 2021
36-37 Board of Examiners: Marketing Management Committee 2020/21
38-39 Nomination Committee
Campaign Awards
40-41 Judging Criteria and Campaign Award Winners
43 Now TV Gold Award: Citibank (Hong Kong) Limited
45 Silver Award: McDonald’s Hong Kong
47 Bronze Award: Hong Kong Tourism Board
49 Excellence Award: Airstar Bank
51 Excellence Award: McDonald’s Hong Kong
53 Excellence Award: ZA Bank
55 Merit Award: AQUA PRO+TECH
57 Merit Award: AXA Hong Kong and Macau
58 Merit Award: Shell Hong Kong Limited
59 Merit Award: WeLend Limited
60-63 Past Campaign Award Winners
Individual Awards
67 Judging Criteria and Individual Award Winners
69 ViuTV Marketer of the Year and Distinguished Marketing Leadership Awardees
71 Outstanding Marketing Professional Awardees
72-74 Past Individual Award Winners
23
HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2021
10/4/2021 3:07:58 PM
Dinner 88p content 2021.indd 23
Dinner 88p content 2021.indd 23 10/4/2021 3:07:58 PM
